Research Article
Year 2018,
Volume: 22 Issue: 4, 2237 - 2247, 31.12.2018
Abstract
Teknolojinin hızla gelişmesi ve internet
kullanımının yaygınlaşması, sosyal medya kullanımını artırmıştır. Sosyal medya,
bireylerin kullanımının yanısıra işletmeler için de önem arz etmekte ve
performanslarını doğrudan etkilemektedir. Bundan dolayı, çalışmada otelcilik
sektöründe sosyal medya kullanımının firma performansına etkisi
araştırılmıştır. Literatür araştırması
sonucu oluşturulan anketler, Erzurum’da faaliyet gösteren 39 otel işletmesine
uygulanmıştır. SPSS 20 programı yardımı ile gerekli analizler yapılmıştır.
Analizler sonucunda sosyal medyanın, çevrimiçi ağların ve inovasyonun firma
performansı üzerinde etkisi olduğu bulunmuştur.
Keywords
References
- Agostini, L., Filippini, R., Nosella, A. (2015). “Brand-Building Efforts And Their Association With SME Sales Performance”. Journal Of Small Business Management, 53, 161–173.
- Ahmed, M.U., Kristal, M.M., Pagell, M. (2014), “Impact Of Operational And Marketing Capabilities On Firm Performance: Evidence From Economic Growth And Downturns”. International Journal Of Production Economics, 154, 59-71.
- Chen, P.T., Kuo, S.C. (2017). “Innovation Resistance And Strategic İmplications Of Enterprise Social Media Websites İn Taiwan Through Knowledge Sharing Perspective”. Technological Forecasting & Social Change, 118, 55–69.
- Chen, Y., Fay, S., Wang, Q. (2011). “The Role Of Marketing İn Social Media: How Online Consumer Reviews Evolve”. Journal Of Interactive Marketing, 25, 85-94.
- Elçi, Ş. (2006). İnovasyon: Kalkınmanın ve Rekabetin Anahtarı. Nova Yayınları: Ankara.
- Hogan, S. J., Coote, L. V. (2014). “Organizational Culture, Innovation, And Performance: A Test Of Schein's Model”. Journal Of Business Research, 67, 1609-1621.
- Kaplan, A. M., Haenlein,M. (2010). “Users Of The World, Unite! The Challenges And Opportunities Of Social Media”. Business Horizons, 53, 59—68.
- Keskin, H., Zehir, S., Hayat, A. (2016). “Pazar Yönelimi Ve Firma Performansı İlişkisi: Farklılaştırma Stratejisinin Aracı Rolü”. Doğuş Üniversitesi Dergisi, 17, 111-127.
- Merrilees, B., Thiele, S.R., Lye, A. (2011). “Marketing Capabilities: Antecedents And İmplications For B2B SME Performance”. Industrial Marketing Management, 40, 368–375.
- Nisar, T.M., Whitehead, C. (2016).” Brand Interactions And Social Media: Enhancing User Loyalty Through Social Networking Sites”. Computers In Human Behavior, 62, 743-753.
- Ortega, M.J.R., Villaverde, P.M.G. (2008). “Capabilities And Competitive Tactics Influences On Performance: Implications Of The Moment Of Entry”. Journal of Business Research, 61, 332–345.
- Sulistyo, H., Siyamtinah. (2016). “Innovation Capability Of SMEs Through Entrepreneurship, Marketing Capability, Relational Capital And Empowerment”. Asia Pacific Management Review, 21, 196-203.
- Tavjidi, R., Karami, A. (2017). “The Effect Of Social Media On Firm Performance. Computers İn Human Behavior”, Xxx, 1-10.
- Yu, W., Ramanathan, R., Nath, P. (2017).” Environmental Pressures And Performance: An Analysis Of The Roles Of Environmental Innovation Strategy And Marketing Capability”. Technological Forecasting & Social Change, 117,160–169.
- Zolkepli, I.A., Kamarulzaman Y. (2015).” Social Media Adoption: The Role Of Media Needs And İnnovation Characteristics”. Computers In Human Behavior, 43, 189–209.
Year 2018,
Volume: 22 Issue: 4, 2237 - 2247, 31.12.2018
Abstract
References
- Agostini, L., Filippini, R., Nosella, A. (2015). “Brand-Building Efforts And Their Association With SME Sales Performance”. Journal Of Small Business Management, 53, 161–173.
- Ahmed, M.U., Kristal, M.M., Pagell, M. (2014), “Impact Of Operational And Marketing Capabilities On Firm Performance: Evidence From Economic Growth And Downturns”. International Journal Of Production Economics, 154, 59-71.
- Chen, P.T., Kuo, S.C. (2017). “Innovation Resistance And Strategic İmplications Of Enterprise Social Media Websites İn Taiwan Through Knowledge Sharing Perspective”. Technological Forecasting & Social Change, 118, 55–69.
- Chen, Y., Fay, S., Wang, Q. (2011). “The Role Of Marketing İn Social Media: How Online Consumer Reviews Evolve”. Journal Of Interactive Marketing, 25, 85-94.
- Elçi, Ş. (2006). İnovasyon: Kalkınmanın ve Rekabetin Anahtarı. Nova Yayınları: Ankara.
- Hogan, S. J., Coote, L. V. (2014). “Organizational Culture, Innovation, And Performance: A Test Of Schein's Model”. Journal Of Business Research, 67, 1609-1621.
- Kaplan, A. M., Haenlein,M. (2010). “Users Of The World, Unite! The Challenges And Opportunities Of Social Media”. Business Horizons, 53, 59—68.
- Keskin, H., Zehir, S., Hayat, A. (2016). “Pazar Yönelimi Ve Firma Performansı İlişkisi: Farklılaştırma Stratejisinin Aracı Rolü”. Doğuş Üniversitesi Dergisi, 17, 111-127.
- Merrilees, B., Thiele, S.R., Lye, A. (2011). “Marketing Capabilities: Antecedents And İmplications For B2B SME Performance”. Industrial Marketing Management, 40, 368–375.
- Nisar, T.M., Whitehead, C. (2016).” Brand Interactions And Social Media: Enhancing User Loyalty Through Social Networking Sites”. Computers In Human Behavior, 62, 743-753.
- Ortega, M.J.R., Villaverde, P.M.G. (2008). “Capabilities And Competitive Tactics Influences On Performance: Implications Of The Moment Of Entry”. Journal of Business Research, 61, 332–345.
- Sulistyo, H., Siyamtinah. (2016). “Innovation Capability Of SMEs Through Entrepreneurship, Marketing Capability, Relational Capital And Empowerment”. Asia Pacific Management Review, 21, 196-203.
- Tavjidi, R., Karami, A. (2017). “The Effect Of Social Media On Firm Performance. Computers İn Human Behavior”, Xxx, 1-10.
- Yu, W., Ramanathan, R., Nath, P. (2017).” Environmental Pressures And Performance: An Analysis Of The Roles Of Environmental Innovation Strategy And Marketing Capability”. Technological Forecasting & Social Change, 117,160–169.
- Zolkepli, I.A., Kamarulzaman Y. (2015).” Social Media Adoption: The Role Of Media Needs And İnnovation Characteristics”. Computers In Human Behavior, 43, 189–209.
There are 15 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Makaleler |
| Authors | |
| Publication Date | December 31, 2018 |
| Published in Issue | Year 2018 Volume: 22 Issue: 4 |
ATASOBED- Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Creative Commons Atıf-GayriTicari-AynıLisanslaPaylaş 4.0 Uluslararası Lisansı ile lisanslanmıştır.