Bibliometrics of Brand-related Social Media Content

Burak Yaprak

doi:10.31822/jomat.2024-9-1-51

Systematic Reviews and Meta Analysis

品牌相关社交媒体内容的文献计量学

Year 2024, Volume: 9 Issue: 1, 51 - 58, 30.04.2024

Burak Yaprak

https://doi.org/10.31822/jomat.2024-9-1-51

Abstract

本研究对社交媒体上与品牌相关的内容进行了文献计量分析。通过对 WOS 数据库中的主题进行筛选，研究了 2000 年至 2021 年间有关两类社交媒体内容（公司生成内容（FGC）和用户生成内容（UGC））的出版物。就 FGC 而言，对数据库中的 47 篇文章进行了审查，而就 UGC 而言，则对 3502 篇文章进行了分析。研究结果发现，研究人员的 FGC 研究以 "商业 "为主，而 UGC 文章则以 "计算机科学信息系统 "为主。此外，对 FGC 主题研究给予最多关注的期刊是《市场营销期刊》。另一方面，《新媒体与社会》和《可持续发展》杂志各发表了 46 篇 UGC 研究文章。共词网络分析的结果显示，虽然在 FGC 文章的图谱中有五个主题，但在 UGC 文章的图谱中却发现了十多个主题。这些研究成果有望为今后从事品牌相关社交媒体内容研究的研究人员提供启示。

References

Akyildiz, S., & Yilmaz, K. (2020). Sosyal medya konulu araştırmaların bilim haritalama tekniği ile bibliyometrik analizi. OPUS International Journal of Society Researches, 16(28), 1416-1451. https://doi.org/10.26466/opus.680835
Akyol, M., & Arica, F. A. (2015). Use of social media in a tourism destination: Users generated content in# turkeyholiday. Journal of Tourism Theory and Research, 2(2), 98-111. https://doi.org/10.24288/jttr.279182
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Anderson, C. (2008). Uzun Kuyruk. (Çev. S. Özkal) İstanbul: Optimist.
Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, 35 (9), 770-790. https://doi.org/10.1108/01409171211255948
Ceballos, M., Crespo, Á. G., & Cousté, N. L. (2016). Impact of firm-created content on user-generated content: using a new social media monitoring tool to explore Twitter. In (L. Petruzzellis & R. S. Winer (Eds.), Rediscovering the Essentiality of Marketing (pp. 303-306). Springer, Cham. https://doi.org/10.1007/978-3-319-29877-1_61
Choi, T.-M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE Transactions on Cybernetics, 47(1), 81–92. https://doi.org/10.1109/TCYB.2015.2507599
Colicev, A., Kumar, A., & O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. International Journal of Research in Marketing, 36(1), 100-116. https://doi.org/10.1016/j.ijresmar.2018.09.005
Coşan, B. (2022). Web 1.0’dan Web 3.0’a Mahremiyetin Dönüşümü ve Dezavantajlı Gruplar Açısından Muhtemel Sonuçları. Çalışma ve Toplum, 5(75), 2639-2662. https://doi.org/10.54752/ct.1191456
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of interactive advertising, 8(2), 16-25. https://doi.org/10.1080/15252019.2008.10722139
Dedeoğlu, B. B., Van Niekerk, M., Küçükergin, K. G., De Martino, M., & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33-56. https://doi.org/10.1177/1356766719858644
Ercan, S. (2022). Türkiye’de İşletme Bilimi Alanında Liderlik Üzerine Yapılan Araştırmaların Bibliyografik Analizi. Multidisipliner Akademik Yaklaşım Araştırmaları 2(2): 60-72.
Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24. https://doi.org/10.1509/jm.15.0033
Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53, 101774. https://doi.org/10.1016/j.jretconser.2019.03.001
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Kepios. (2022). Online, Accessed from: https://kepios.com/briefings
Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in human behavior, 58, 98-108. https://doi.org/10.1016/j.chb.2015.12.047
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International journal of Advertising, 35(2), 266-300. https://doi.org/10.1080/02650487.2015.1021898
Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-generated content. IEEE Pervasive Computing, 7(4), 10-11. https://doi.org/10.1109/MPRV.2008.85
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45. https://doi.org/10.1016/j.ijhm.2017.06.012
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Press.
Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Science, 35(1), 142-157. https://doi.org/10.1287/mksc.2015.0961
Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563-592). North-Holland. https://doi.org/10.1016/B978-0-444-63685-0.00012-7
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business
Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89. https://doi.org/10.1016/j.jbusres.2017.08.018
Muñiz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumer-generated content. Business horizons, 54(3), 209-217. https://doi.org/10.1016/j.bushor.2011.01.002
Nusair, K. (2020). Developing a comprehensive life cycle framework for social media research in hospitality and tourism: A bibliometric method 2002-2018, International Journal of Contemporary Hospitality Management, 32 (3), 1041-1066. https://doi.org/10.1108/IJCHM-09-2019-0777
Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). "Do firms still need to be social? Firm generated content in social media", Information Technology & People, 32 (2), 387-404. https://doi.org/10.1108/ITP-03-2018-0134
Pritchard, A. (1969). Statistical Bibliography or Bibliometrics, Journal of Documentation, 25(4), 348- 349.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323
Statista. (2022). Online, Accessed from: https://www.statista.com/statistics/617136/digital-population-worldwide/
Vardaman, J. M., Allen, D. G., & Rogers, B. L. (2018). We are friends but are we family? Organizational identification and nonfamily employee turnover. Entrepreneurship Theory and Practice, 42(2), 290-309. https://doi.org/10.1177/1042258717749235
Weber, R. P. (1990). Basic content analysis. Beverly Hills, CA: Sage.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. https://doi.org/10.1016/j.tele.2017.06.001
Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (10. Baskı), Ankara: Seçkin Yayıncılık.
Zeren, D., & Kaya, N. (2020). Dijital Pazarlama: Ulusal Yazının Bibliyometrik Analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52. Retrieved from https://dergipark.org.tr/en/pub/cagsbd/issue/55510/760038

Year 2024, Volume: 9 Issue: 1, 51 - 58, 30.04.2024

Burak Yaprak

https://doi.org/10.31822/jomat.2024-9-1-51

Abstract

References

Akyildiz, S., & Yilmaz, K. (2020). Sosyal medya konulu araştırmaların bilim haritalama tekniği ile bibliyometrik analizi. OPUS International Journal of Society Researches, 16(28), 1416-1451. https://doi.org/10.26466/opus.680835
Akyol, M., & Arica, F. A. (2015). Use of social media in a tourism destination: Users generated content in# turkeyholiday. Journal of Tourism Theory and Research, 2(2), 98-111. https://doi.org/10.24288/jttr.279182
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Anderson, C. (2008). Uzun Kuyruk. (Çev. S. Özkal) İstanbul: Optimist.
Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, 35 (9), 770-790. https://doi.org/10.1108/01409171211255948
Ceballos, M., Crespo, Á. G., & Cousté, N. L. (2016). Impact of firm-created content on user-generated content: using a new social media monitoring tool to explore Twitter. In (L. Petruzzellis & R. S. Winer (Eds.), Rediscovering the Essentiality of Marketing (pp. 303-306). Springer, Cham. https://doi.org/10.1007/978-3-319-29877-1_61
Choi, T.-M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE Transactions on Cybernetics, 47(1), 81–92. https://doi.org/10.1109/TCYB.2015.2507599
Colicev, A., Kumar, A., & O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. International Journal of Research in Marketing, 36(1), 100-116. https://doi.org/10.1016/j.ijresmar.2018.09.005
Coşan, B. (2022). Web 1.0’dan Web 3.0’a Mahremiyetin Dönüşümü ve Dezavantajlı Gruplar Açısından Muhtemel Sonuçları. Çalışma ve Toplum, 5(75), 2639-2662. https://doi.org/10.54752/ct.1191456
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of interactive advertising, 8(2), 16-25. https://doi.org/10.1080/15252019.2008.10722139
Dedeoğlu, B. B., Van Niekerk, M., Küçükergin, K. G., De Martino, M., & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33-56. https://doi.org/10.1177/1356766719858644
Ercan, S. (2022). Türkiye’de İşletme Bilimi Alanında Liderlik Üzerine Yapılan Araştırmaların Bibliyografik Analizi. Multidisipliner Akademik Yaklaşım Araştırmaları 2(2): 60-72.
Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24. https://doi.org/10.1509/jm.15.0033
Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53, 101774. https://doi.org/10.1016/j.jretconser.2019.03.001
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Kepios. (2022). Online, Accessed from: https://kepios.com/briefings
Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in human behavior, 58, 98-108. https://doi.org/10.1016/j.chb.2015.12.047
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International journal of Advertising, 35(2), 266-300. https://doi.org/10.1080/02650487.2015.1021898
Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-generated content. IEEE Pervasive Computing, 7(4), 10-11. https://doi.org/10.1109/MPRV.2008.85
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45. https://doi.org/10.1016/j.ijhm.2017.06.012
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Press.
Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Science, 35(1), 142-157. https://doi.org/10.1287/mksc.2015.0961
Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563-592). North-Holland. https://doi.org/10.1016/B978-0-444-63685-0.00012-7
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business
Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89. https://doi.org/10.1016/j.jbusres.2017.08.018
Muñiz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumer-generated content. Business horizons, 54(3), 209-217. https://doi.org/10.1016/j.bushor.2011.01.002
Nusair, K. (2020). Developing a comprehensive life cycle framework for social media research in hospitality and tourism: A bibliometric method 2002-2018, International Journal of Contemporary Hospitality Management, 32 (3), 1041-1066. https://doi.org/10.1108/IJCHM-09-2019-0777
Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). "Do firms still need to be social? Firm generated content in social media", Information Technology & People, 32 (2), 387-404. https://doi.org/10.1108/ITP-03-2018-0134
Pritchard, A. (1969). Statistical Bibliography or Bibliometrics, Journal of Documentation, 25(4), 348- 349.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323
Statista. (2022). Online, Accessed from: https://www.statista.com/statistics/617136/digital-population-worldwide/
Vardaman, J. M., Allen, D. G., & Rogers, B. L. (2018). We are friends but are we family? Organizational identification and nonfamily employee turnover. Entrepreneurship Theory and Practice, 42(2), 290-309. https://doi.org/10.1177/1042258717749235
Weber, R. P. (1990). Basic content analysis. Beverly Hills, CA: Sage.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. https://doi.org/10.1016/j.tele.2017.06.001
Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (10. Baskı), Ankara: Seçkin Yayıncılık.
Zeren, D., & Kaya, N. (2020). Dijital Pazarlama: Ulusal Yazının Bibliyometrik Analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52. Retrieved from https://dergipark.org.tr/en/pub/cagsbd/issue/55510/760038

Bibliometrics of Brand-related Social Media Content

Year 2024, Volume: 9 Issue: 1, 51 - 58, 30.04.2024

Burak Yaprak

https://doi.org/10.31822/jomat.2024-9-1-51

Abstract

This study presents bibliometric analysis of brand-related content on social media. By filtering by topic in the WOS database, publications between 2000 and 2021 on two types of social media content, firm-generated content (FGC) and user-generated content (UGC), are examined. For FGC, 47 articles in the database are reviewed, while 3502 articles are included in the analysis for UGC. The research results found that while the FGC studies of the researchers mainly were “Business,” the UGC articles were “Computer Science Information Systems” predominantly. In addition, the journal that gives the most place to studies with the FGC topic is the Journal of Marketing. On the other hand, the journals New Media & Society and Sustainability published 46 articles each for UGC studies. As a result of the co-word network analysis, although there were five themes in the map of the FGC articles, more than ten themes were found in the map of the UGC articles. The research results are expected to shed light on researchers who will work on brand-related social media content in the following years.

Keywords

Social media marketing, Brand-related social media content, Firm-generated content, User-generated content, Bibliometric analysis

References

Akyildiz, S., & Yilmaz, K. (2020). Sosyal medya konulu araştırmaların bilim haritalama tekniği ile bibliyometrik analizi. OPUS International Journal of Society Researches, 16(28), 1416-1451. https://doi.org/10.26466/opus.680835
Akyol, M., & Arica, F. A. (2015). Use of social media in a tourism destination: Users generated content in# turkeyholiday. Journal of Tourism Theory and Research, 2(2), 98-111. https://doi.org/10.24288/jttr.279182
Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, 65-77. https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Anderson, C. (2008). Uzun Kuyruk. (Çev. S. Özkal) İstanbul: Optimist.
Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in terms of brand equity creation?, Management Research Review, 35 (9), 770-790. https://doi.org/10.1108/01409171211255948
Ceballos, M., Crespo, Á. G., & Cousté, N. L. (2016). Impact of firm-created content on user-generated content: using a new social media monitoring tool to explore Twitter. In (L. Petruzzellis & R. S. Winer (Eds.), Rediscovering the Essentiality of Marketing (pp. 303-306). Springer, Cham. https://doi.org/10.1007/978-3-319-29877-1_61
Choi, T.-M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE Transactions on Cybernetics, 47(1), 81–92. https://doi.org/10.1109/TCYB.2015.2507599
Colicev, A., Kumar, A., & O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. International Journal of Research in Marketing, 36(1), 100-116. https://doi.org/10.1016/j.ijresmar.2018.09.005
Coşan, B. (2022). Web 1.0’dan Web 3.0’a Mahremiyetin Dönüşümü ve Dezavantajlı Gruplar Açısından Muhtemel Sonuçları. Çalışma ve Toplum, 5(75), 2639-2662. https://doi.org/10.54752/ct.1191456
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of interactive advertising, 8(2), 16-25. https://doi.org/10.1080/15252019.2008.10722139
Dedeoğlu, B. B., Van Niekerk, M., Küçükergin, K. G., De Martino, M., & Okumuş, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33-56. https://doi.org/10.1177/1356766719858644
Ercan, S. (2022). Türkiye’de İşletme Bilimi Alanında Liderlik Üzerine Yapılan Araştırmaların Bibliyografik Analizi. Multidisipliner Akademik Yaklaşım Araştırmaları 2(2): 60-72.
Ertemel, A. V., & Ammoura, A. (2016). The role of social media advertising in consumer buying behavior. International Journal of Commerce and Finance, 2(1), 81-89.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Hewett, K., Rand, W., Rust, R. T., & Van Heerde, H. J. (2016). Brand buzz in the echoverse. Journal of Marketing, 80(3), 1-24. https://doi.org/10.1509/jm.15.0033
Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers?. Journal of Retailing and Consumer Services, 53, 101774. https://doi.org/10.1016/j.jretconser.2019.03.001
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
Kepios. (2022). Online, Accessed from: https://kepios.com/briefings
Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in human behavior, 58, 98-108. https://doi.org/10.1016/j.chb.2015.12.047
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Knoll, J. (2016). Advertising in social media: a review of empirical evidence. International journal of Advertising, 35(2), 266-300. https://doi.org/10.1080/02650487.2015.1021898
Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-generated content. IEEE Pervasive Computing, 7(4), 10-11. https://doi.org/10.1109/MPRV.2008.85
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of marketing, 80(1), 7-25. https://doi.org/10.1509/jm.14.0249
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
Leung, X. Y., Sun, J., & Bai, B. (2017). Bibliometrics of social media research: A co-citation and co-word analysis. International Journal of Hospitality Management, 66, 35-45. https://doi.org/10.1016/j.ijhm.2017.06.012
Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Harvard Business School Press.
Lovett, M. J., & Staelin, R. (2016). The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment. Marketing Science, 35(1), 142-157. https://doi.org/10.1287/mksc.2015.0961
Luca, M. (2015). User-generated content and social media. In Handbook of media Economics (Vol. 1, pp. 563-592). North-Holland. https://doi.org/10.1016/B978-0-444-63685-0.00012-7
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business
Merz, M. A., Zarantonello, L., & Grappi, S. (2018). How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. Journal of Business Research, 82, 79-89. https://doi.org/10.1016/j.jbusres.2017.08.018
Muñiz, A. M., & Schau, H. J. (2011). How to inspire value-laden collaborative consumer-generated content. Business horizons, 54(3), 209-217. https://doi.org/10.1016/j.bushor.2011.01.002
Nusair, K. (2020). Developing a comprehensive life cycle framework for social media research in hospitality and tourism: A bibliometric method 2002-2018, International Journal of Contemporary Hospitality Management, 32 (3), 1041-1066. https://doi.org/10.1108/IJCHM-09-2019-0777
Poulis, A., Rizomyliotis, I., & Konstantoulaki, K. (2019). "Do firms still need to be social? Firm generated content in social media", Information Technology & People, 32 (2), 387-404. https://doi.org/10.1108/ITP-03-2018-0134
Pritchard, A. (1969). Statistical Bibliography or Bibliometrics, Journal of Documentation, 25(4), 348- 349.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. https://doi.org/10.1080/13527266.2013.871323
Statista. (2022). Online, Accessed from: https://www.statista.com/statistics/617136/digital-population-worldwide/
Vardaman, J. M., Allen, D. G., & Rogers, B. L. (2018). We are friends but are we family? Organizational identification and nonfamily employee turnover. Entrepreneurship Theory and Practice, 42(2), 290-309. https://doi.org/10.1177/1042258717749235
Weber, R. P. (1990). Basic content analysis. Beverly Hills, CA: Sage.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307. https://doi.org/10.1016/j.tele.2017.06.001
Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (10. Baskı), Ankara: Seçkin Yayıncılık.
Zeren, D., & Kaya, N. (2020). Dijital Pazarlama: Ulusal Yazının Bibliyometrik Analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52. Retrieved from https://dergipark.org.tr/en/pub/cagsbd/issue/55510/760038

There are 42 citations in total.

Details

Primary Language	English
Subjects	Tourism (Other)
Journal Section	Contents
Authors	Burak Yaprak 0000-0001-9831-0813
Early Pub Date	September 21, 2023
Publication Date	April 30, 2024
Published in Issue	Year 2024 Volume: 9 Issue: 1

Cite

APA	Yaprak, B. (2024). Bibliometrics of Brand-related Social Media Content. Journal of Multidisciplinary Academic Tourism, 9(1), 51-58. https://doi.org/10.31822/jomat.2024-9-1-51

Download Cover Image

Article Files

Full Text

All the contents of this journal are licensed under a Creative Commons Attribution (CC-BY) 4.0 License (From September 2022) and available as full open access.