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Planlı Davranış Teorisi Kapsamında Yeşil Otelleri Tavsiye Etme Davranışı ve Satın Alma Niyetinin İncelenmesi

Year 2022, Volume: 11 Issue: 1, 235 - 261, 27.03.2022

Şükran Karaca İbrahim Yemez

https://doi.org/10.53306/klujfeas.1063635

Abstract

Son yıllarda küresel ısınma, kirlilik, doğadaki biyolojik çeşitliliğin yok edilmesi, ozon tabakasının incelmesi, ormansızlaşma ve çölleşme gibi birçok çevresel sorun giderek daha önemli hale gelmiştir. Artan ciddi çevre sorunları toplumun çevreyi koruma endişesini uyandırmış ve bireylerin davranışlarının çevre üzerinde önemli bir etkiye sahip olmasından dolayı insanlar yeşil ürünlere yönelmiştir. Bu nedenle tüm sektörlerde yeşil uygulamaların gerekliliği ihtiyacı ortaya çıkmıştır. Özellikle büyük ölçüde çevrenin refahına bağlı bir sektör olan turizm sektöründe bu ihtiyaç kendini daha belirgin bir şekilde hissettirmektedir. Bu bağlamda çalışmanın amacı, planlı davranış teorisi kapsamında yeşil otelleri tavsiye etme davranışı ve satın alma niyeti arasındaki ilişkinin incelenmesidir. Araştırma kapsamında 569 kişiden çevrimiçi anket tekniği ile veriler toplanmıştır. Verilere AMOS ile Yapısal Eşitlik Modellemesi (YEM) kapsamında ölçme modeli ve analizi yapılmıştır. YEM Analizi sonuçlarına göre ise tutum, sübjektif normlar ve algılanan davranışsal kontrol değişkenleri tavsiye etme davranışını ve satın alma niyetini pozitif ve anlamlı bir şekilde etkilemektedir. Ayrıca tavsiye etme davranışı ve satın alma niyetini de pozitif ve anlamlı bir şekilde etkilemektedir.

Keywords

Planlı davranış teorisi yeşil otel tavsiye etme satın alma niyeti YEM

References

  • Ajzen, I. (1989). Attitude Structure and Behavior. In Breckler, S.J. and Greenwald, A.G., Eds., Attitude Structure and Function, Lawrence Erlbaum, Hillsdale, 241-274.
  • Ajzen, I. (1991). The Theory of Planned Behavior. Organiz. Hum. Decis. Process. 50, 179–211.
  • Aman, A. L., Harun, A., & Hussein Z. (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention The Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences, 7(2), 145–167.
  • Ay, C., & Zümrüt, E. (2005). Çevre Bilinçli Tüketiciler. Akdeniz Üniversitesi İ.İ.B.F. Dergisi, 5(10), 238-263.
  • Backhaus, J., Breukers, S., Mont, O., Paukovic, M., & Mourik R. (2011). Sustainable Lifestyles: Today's Facts And Tomorrow's Trends Sustainable Lifestyles Baseline Report. Unep/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production.
  • Baker, M., Davis, E., & Weaver, P. (2014). Eco-Friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels. Cornell Hospitality Quarterly, 55, 89–99.
  • Bamberg, S. (2003). How Does Environmental Concern Influence Specific Environmentally Related Behaviors? A New Answer to An Old Question. Journal of Environmental Psychology, 23(1), 21-32.
  • Bratt, C. (1999). The Impact of Norms and Assumed Consequences on Recycling Behavior. Environment and Behavior, 31(5), 630-656.
  • Chen, M.-F., & Tung P.J. (2014). Developing an Extended Theory of Planned Behavior Model to Predict Consumers’ Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, 221–230.
  • Chen, T.B., & Chai L.T. (2010). Attitude Towards the Environment and Green Products: Consumers’ Perspective. Manage. Sci. Eng., 4(2), 27–39.
  • Cheung, R., Qiping Shen, G., & Wan C. (2012). Recycling Attitude and Behaviour in University Campus: A Case Study in Hong Kong. Facilities, 30(13/14), 630-646.
  • Choi, H., Jang, J., & Kandampully J. (2015). Application of the Extended Vbn Theory to Understand Consumers’ Decisions About Green Hotels. International of Journal Hospitality Management, 51, 7–95.
  • Chou, C., Chen, K., & Wang Y., (2012). Green Practices in the Restaurant Industry from an Innovation Adoption Perspective. International Journal of Hospitality Management, 31, 703–711.
  • Davıes, J., Foxall, G. R., & Pallister J. (2002). Beyond the Intention–Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory, 2(1), 29-113.
  • Dean, M., Raats, M. M., & Shepherd R. (2011). The Role of Self-Identity, Past Behavior, and Their Interaction in Predicting Intention to Purchase Fresh and Processed Organic Food. Journal of Applied Social Psychology, 42(3), 669-688.
  • Fornell, C., & Larcker D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
  • George, D., & Mallery, M. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference, 17.0 update (10a ed.) Boston: Pearson
  • Gleim, M., Smith, J., Andrews, D., & Cronin Jr. J. (2013). Against the Green: a Multi-Method Examination of the Barriers to Green Consumption. Journal Of Retailing, 89, 44–61.
  • Green Hotel Association. (2017). What Are Green Hotels? Retrieved Fromhttp://www.greenhotels.com
  • Han, H., & Kim Y. (2010). An Investigation of Green Hotel Customers’ Decision Formation: Developing an Extended Model of The Theory of Planned Behavior. International Journal of Hospitality Management, 29(4), 659–668.
  • Han, H., & Yoon H. J. (2015a). Customer Retention in the Eco-Friendly Hotel Sector: Examining the Diverse Processes of Post-Purchase Decision-Making. Journal of Sustainable Tourism, 23(7), 1095-1113.
  • Han, H., & Yoon H. J. (2015b). Hotel Customers’ Environmentally Responsible Behavioral Intention: Impact of Key Constructs on Decision in Green Consumerism. International Journal of Hospitality Management, 45, 22–33.
  • Han, H., & Back K., (2008). Relationships Among Image Congruence, Consumptionemotions, and Customer Loyalty in the Lodging Industry Journal Hospitality Tourism Research, 32(4), 467–490.
  • Han, H., Hsu, L. T. J. & Lee J. S. (2009). Empirical Investigation of The Roles of Attitudes Toward Green Behaviors, Overall Image, Gender, and Age in Hotel Customers’ Eco-Friendly Decision-Making Process. International Journal of Hospitality Management, 28(4), 519-528.
  • Han, H., Hsu, L.T., & Sheu C. (2010). Application of The Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Tourism Management, 31(3), 325–334.
  • Henseler, J., Christian M.R., & Sarstedt, M. (2015). A New Criterion For Assessing Discirimant Validity in Variance-Based Structural Equation Modeling. Journal of The Academy of Marketing Science, 43, 115-135.
  • Hsıao, T.Y., Chuang, C.M., Kuo, N.W., & Yu S. M.F. (2014). Establishing Attributes of an Environmental Management System for Green Hotel Evaluation. International Journal of Hospitality Management, 36, 197-208.
  • Hsu, C. L., Chuan-Chuan Lin, J., & Chiang, H. S. (2013). ‘The Effects of Blogger Recommendations on Customers’. Online Shopping Intentions. Internet Research, 23(1), 69-88.
  • Hu, H., Parsa, H., & Self J. (2010). The Dynamics of Green Restaurant Patronage. Cornell Hospitality Quartely, 51, 344-362. Huang, H., Lin, T., Lai, M., & Lin T. (2014). Environmental Consciousness and Green Customer Behavior: An Examination af Motivation Crowding Effect. International Journal Hospitality Management, 40, 139–149.
  • Huang, Y. (2016). Customers’ Perceptions and Expectations of Green Hotels in China: A Case Study. Auckland, New Zealand: Auckland University of Technology. Retrieved From http://aut.researchgateway.ac.nz/handle/10292/10071
  • Jang, S.Y., Chung, J.Y., & Kim Y.G. (2015). Effects of Environmentally Friendly Perceptions on Customers' Intentions to Visit Environmentally Friendly Restaurants: an Extended Theory of Planned Behavior. Asia Pacific Journal Tourism Research, 20(6), 599–618.
  • Hair, J.F. Jr., Tomas, G., Hult, M., Ringle, C., & Sarstedt M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Edition 2. Sage Publications Inc.
  • Khosla, R., D’souza, C., & Taghian M. (2005). Intelligent Consumer Purchase Intention Prediction System For Green Products, 752-757.
  • Kim, Y., & Han H. (2010). Intention to Pay Conventional-Hotel Prices at a Green Hotel - a Modification af The Theory af Planned Behavior. Journal of Sustainable Tourism, 18(8), 997-1014. doi:10.1080/09669582.2010.490300
  • Lın, K. Y., & Lu H. P. (2011). Why People Use Social Networking Sites: an Empirical Study Integrating Network Externalities and Motivation Theory. Computers in Human Behavior, 27(3), 1152-1161.
  • Lıne, N. D., & Hanks L. (2016). The Effects of Environmental and Luxury Beliefs on Intention to Patronize Green Hotels: The Moderating Effect of Destination Image. Journal of Sustainable Tourism, 24(6), 904-925.
  • Manaktola, K., & Jauhari V. (2007). Exploring Consumer Attitude and Behaviour Towards Green Practices in The Lodging Industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364–377.
  • Namkung, Y., & Jang S. (2007). Does Food Quality Really Matter in Restaurants? Its Impact on Customer Satisfaction and Behavioral Intentions. Journal Hospitality Tourism Research, 31(3), 387–409.
  • Nimri, R. (2018). Anticipated Knowledge in Consumers’ Intentions to Visit Green Hotels: Extending the Theory of Planned Behaviour, https://scholarworks.umass.edu/cgi /viewcontent.cgi?article=2177&context=ttra
  • Norazah, M. S., & Norbayah M. S. (2015). Consumers' Environmental Behaviour Towards Staying at A Green Hotel: Moderation of Green Hotel Knowledge. Management Of Environmental Quality: An International Journal, 26, 103-117.
  • Olya, H., Bagheri, P., & Tumer M. (2019). Decoding Behavioural Responses of Green Hotel Guests: a Deeper Insight into The Application of The Theory of Planned Behaviour. International Journal of Contemporary Hospitality Management. 10.1108/Ijchm-05-2018-0374.
  • Özer, L., Kement, Ü., & Gültekin, B. (2015). Genişletilmiş Planlanmış Davranış Teorisi Kapsamında Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
  • Rahman, I., & Reynolds D. (2016). Predicting Green Hotel Behavioral Intentions Using A Theory of Environmental Commitment and Sacrifice for The Environment. International Journal of Hospitality Management, 52, 107–116.
  • Ramayah, T., Lee, J. W. C., & Lim S. (2012). Sustaining The Environment Through Recycling: an Empirical Study. Journal of Environmental Management, 102, 141-147.
  • Rezvani, S., Dehkordi, G. J., Rahman, M. S., Fouladivanda, F., Habibi, M., & Eghtebasi S. (2012). A Conceptual Study on The Country of Origin Effect on Consumer Purchase Intention. Asian Social Science, 8(12), 205-215.
  • Nimri, R. (2018). Anticipated Knowledge in Consumers’ Intentions to Visit Green Hotels: Extending The Theory of Planned Behaviour, Travel and Tourism Research Association: Advancing Tourism Research Globally.
  • Roberts, J. A. (1996). Green Consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36(3), 217-231.
  • Saleem, A., & Ellahi A. (2017). Influence of Electronic Word of Mouth on Purchase Intention of Fashion Products on Social Networking Websites. Pakistan Journal of Commerce and Social Sciences, 11(2), 597-622.
  • Teng, C. C., Lu, A. C. C. & Huang T. T. (2018). Drivers of Consumers’ Behavioral Intention Toward Green Hotels, International Journal of Contemporary Hospitality Management, 30(2), 1134-1151.
  • Vazıfehdoust, H., Taleghani, M., Esmaeilpour, F., Nazari, K., & Khadang M. (2013). Purchasing Green to Become Greener: Factors Influence Consumers’ Green Purchasing Behavior. Management Science Letters, 2489–2500.
  • Xia, L., & Bechwati, N.N. (2008). Word of Mouth: The Role of Cognitive Personalization in Online Consumer Reviews. J. Interact. Advert., 9, 3–13.
  • Yadav, R., & Pathak, G. S. (2017). Determinants of Consumers' Green Purchase Behavior in A Developing Nation: Applying and Extending Theory of Planned Behavior. Ecological Economics, 134, 114-122.
  • Yaşlıoğlu, M. (2017). Sosyal Bilimlerde Faktör Analizi ve Geçerlilik: Keşfedici Ve Doğrulayıcı Faktör Analizlerinin Kullanılması. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 46, 74-85.

Investigation of Green Hotels Recommendation Behavior and Purchasing Intention within the Scope The Theory of Planned Behavior

Year 2022, Volume: 11 Issue: 1, 235 - 261, 27.03.2022

Şükran Karaca İbrahim Yemez

https://doi.org/10.53306/klujfeas.1063635

Abstract

In recent years, many environmental problems such as global warming, pollution, destruction of biodiversity in nature, depletion of the ozone layer, deforestation and desertification have become more and more important. Increasing serious environmental problems have aroused the concern of the society to protect the environment and people have turned to green products and services because the behaviors of individuals have a significant impact on the environment. For this reason, the necessity of green practices in all sectors has emerged. Especially in the tourism sector, which is a sector that is largely dependent on the welfare of the environment, this need makes itself felt more prominently. In this context, the aim of the study is to examine the relationship between green hotel recommendation behavior and purchase intention within the scope of theory of planned behavior. Within the scope of the research, data were collected from 569 people using the online survey technique. Measurement model and SEM analysis were performed on the data within the scope of AMOS Structural Equation Modeling (SEM). According to the results of SEM Analysis, attitudes, subjective norms and perceived behavioral control variables positively and significantly affect recommendation behavior and purchase intention. It also positively and significantly affects recommender behavior and purchase intention.

Keywords

Planned behavior theory green hotel recommendation purchase intention SEM.

References

  • Ajzen, I. (1989). Attitude Structure and Behavior. In Breckler, S.J. and Greenwald, A.G., Eds., Attitude Structure and Function, Lawrence Erlbaum, Hillsdale, 241-274.
  • Ajzen, I. (1991). The Theory of Planned Behavior. Organiz. Hum. Decis. Process. 50, 179–211.
  • Aman, A. L., Harun, A., & Hussein Z. (2012). The Influence of Environmental Knowledge and Concern on Green Purchase Intention The Role of Attitude as a Mediating Variable. British Journal of Arts and Social Sciences, 7(2), 145–167.
  • Ay, C., & Zümrüt, E. (2005). Çevre Bilinçli Tüketiciler. Akdeniz Üniversitesi İ.İ.B.F. Dergisi, 5(10), 238-263.
  • Backhaus, J., Breukers, S., Mont, O., Paukovic, M., & Mourik R. (2011). Sustainable Lifestyles: Today's Facts And Tomorrow's Trends Sustainable Lifestyles Baseline Report. Unep/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production.
  • Baker, M., Davis, E., & Weaver, P. (2014). Eco-Friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels. Cornell Hospitality Quarterly, 55, 89–99.
  • Bamberg, S. (2003). How Does Environmental Concern Influence Specific Environmentally Related Behaviors? A New Answer to An Old Question. Journal of Environmental Psychology, 23(1), 21-32.
  • Bratt, C. (1999). The Impact of Norms and Assumed Consequences on Recycling Behavior. Environment and Behavior, 31(5), 630-656.
  • Chen, M.-F., & Tung P.J. (2014). Developing an Extended Theory of Planned Behavior Model to Predict Consumers’ Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, 221–230.
  • Chen, T.B., & Chai L.T. (2010). Attitude Towards the Environment and Green Products: Consumers’ Perspective. Manage. Sci. Eng., 4(2), 27–39.
  • Cheung, R., Qiping Shen, G., & Wan C. (2012). Recycling Attitude and Behaviour in University Campus: A Case Study in Hong Kong. Facilities, 30(13/14), 630-646.
  • Choi, H., Jang, J., & Kandampully J. (2015). Application of the Extended Vbn Theory to Understand Consumers’ Decisions About Green Hotels. International of Journal Hospitality Management, 51, 7–95.
  • Chou, C., Chen, K., & Wang Y., (2012). Green Practices in the Restaurant Industry from an Innovation Adoption Perspective. International Journal of Hospitality Management, 31, 703–711.
  • Davıes, J., Foxall, G. R., & Pallister J. (2002). Beyond the Intention–Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory, 2(1), 29-113.
  • Dean, M., Raats, M. M., & Shepherd R. (2011). The Role of Self-Identity, Past Behavior, and Their Interaction in Predicting Intention to Purchase Fresh and Processed Organic Food. Journal of Applied Social Psychology, 42(3), 669-688.
  • Fornell, C., & Larcker D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
  • George, D., & Mallery, M. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference, 17.0 update (10a ed.) Boston: Pearson
  • Gleim, M., Smith, J., Andrews, D., & Cronin Jr. J. (2013). Against the Green: a Multi-Method Examination of the Barriers to Green Consumption. Journal Of Retailing, 89, 44–61.
  • Green Hotel Association. (2017). What Are Green Hotels? Retrieved Fromhttp://www.greenhotels.com
  • Han, H., & Kim Y. (2010). An Investigation of Green Hotel Customers’ Decision Formation: Developing an Extended Model of The Theory of Planned Behavior. International Journal of Hospitality Management, 29(4), 659–668.
  • Han, H., & Yoon H. J. (2015a). Customer Retention in the Eco-Friendly Hotel Sector: Examining the Diverse Processes of Post-Purchase Decision-Making. Journal of Sustainable Tourism, 23(7), 1095-1113.
  • Han, H., & Yoon H. J. (2015b). Hotel Customers’ Environmentally Responsible Behavioral Intention: Impact of Key Constructs on Decision in Green Consumerism. International Journal of Hospitality Management, 45, 22–33.
  • Han, H., & Back K., (2008). Relationships Among Image Congruence, Consumptionemotions, and Customer Loyalty in the Lodging Industry Journal Hospitality Tourism Research, 32(4), 467–490.
  • Han, H., Hsu, L. T. J. & Lee J. S. (2009). Empirical Investigation of The Roles of Attitudes Toward Green Behaviors, Overall Image, Gender, and Age in Hotel Customers’ Eco-Friendly Decision-Making Process. International Journal of Hospitality Management, 28(4), 519-528.
  • Han, H., Hsu, L.T., & Sheu C. (2010). Application of The Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of Environmental Friendly Activities. Tourism Management, 31(3), 325–334.
  • Henseler, J., Christian M.R., & Sarstedt, M. (2015). A New Criterion For Assessing Discirimant Validity in Variance-Based Structural Equation Modeling. Journal of The Academy of Marketing Science, 43, 115-135.
  • Hsıao, T.Y., Chuang, C.M., Kuo, N.W., & Yu S. M.F. (2014). Establishing Attributes of an Environmental Management System for Green Hotel Evaluation. International Journal of Hospitality Management, 36, 197-208.
  • Hsu, C. L., Chuan-Chuan Lin, J., & Chiang, H. S. (2013). ‘The Effects of Blogger Recommendations on Customers’. Online Shopping Intentions. Internet Research, 23(1), 69-88.
  • Hu, H., Parsa, H., & Self J. (2010). The Dynamics of Green Restaurant Patronage. Cornell Hospitality Quartely, 51, 344-362. Huang, H., Lin, T., Lai, M., & Lin T. (2014). Environmental Consciousness and Green Customer Behavior: An Examination af Motivation Crowding Effect. International Journal Hospitality Management, 40, 139–149.
  • Huang, Y. (2016). Customers’ Perceptions and Expectations of Green Hotels in China: A Case Study. Auckland, New Zealand: Auckland University of Technology. Retrieved From http://aut.researchgateway.ac.nz/handle/10292/10071
  • Jang, S.Y., Chung, J.Y., & Kim Y.G. (2015). Effects of Environmentally Friendly Perceptions on Customers' Intentions to Visit Environmentally Friendly Restaurants: an Extended Theory of Planned Behavior. Asia Pacific Journal Tourism Research, 20(6), 599–618.
  • Hair, J.F. Jr., Tomas, G., Hult, M., Ringle, C., & Sarstedt M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Edition 2. Sage Publications Inc.
  • Khosla, R., D’souza, C., & Taghian M. (2005). Intelligent Consumer Purchase Intention Prediction System For Green Products, 752-757.
  • Kim, Y., & Han H. (2010). Intention to Pay Conventional-Hotel Prices at a Green Hotel - a Modification af The Theory af Planned Behavior. Journal of Sustainable Tourism, 18(8), 997-1014. doi:10.1080/09669582.2010.490300
  • Lın, K. Y., & Lu H. P. (2011). Why People Use Social Networking Sites: an Empirical Study Integrating Network Externalities and Motivation Theory. Computers in Human Behavior, 27(3), 1152-1161.
  • Lıne, N. D., & Hanks L. (2016). The Effects of Environmental and Luxury Beliefs on Intention to Patronize Green Hotels: The Moderating Effect of Destination Image. Journal of Sustainable Tourism, 24(6), 904-925.
  • Manaktola, K., & Jauhari V. (2007). Exploring Consumer Attitude and Behaviour Towards Green Practices in The Lodging Industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364–377.
  • Namkung, Y., & Jang S. (2007). Does Food Quality Really Matter in Restaurants? Its Impact on Customer Satisfaction and Behavioral Intentions. Journal Hospitality Tourism Research, 31(3), 387–409.
  • Nimri, R. (2018). Anticipated Knowledge in Consumers’ Intentions to Visit Green Hotels: Extending the Theory of Planned Behaviour, https://scholarworks.umass.edu/cgi /viewcontent.cgi?article=2177&context=ttra
  • Norazah, M. S., & Norbayah M. S. (2015). Consumers' Environmental Behaviour Towards Staying at A Green Hotel: Moderation of Green Hotel Knowledge. Management Of Environmental Quality: An International Journal, 26, 103-117.
  • Olya, H., Bagheri, P., & Tumer M. (2019). Decoding Behavioural Responses of Green Hotel Guests: a Deeper Insight into The Application of The Theory of Planned Behaviour. International Journal of Contemporary Hospitality Management. 10.1108/Ijchm-05-2018-0374.
  • Özer, L., Kement, Ü., & Gültekin, B. (2015). Genişletilmiş Planlanmış Davranış Teorisi Kapsamında Yeşil Yıldızlı Otelleri Tekrar Ziyaret Etme Niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
  • Rahman, I., & Reynolds D. (2016). Predicting Green Hotel Behavioral Intentions Using A Theory of Environmental Commitment and Sacrifice for The Environment. International Journal of Hospitality Management, 52, 107–116.
  • Ramayah, T., Lee, J. W. C., & Lim S. (2012). Sustaining The Environment Through Recycling: an Empirical Study. Journal of Environmental Management, 102, 141-147.
  • Rezvani, S., Dehkordi, G. J., Rahman, M. S., Fouladivanda, F., Habibi, M., & Eghtebasi S. (2012). A Conceptual Study on The Country of Origin Effect on Consumer Purchase Intention. Asian Social Science, 8(12), 205-215.
  • Nimri, R. (2018). Anticipated Knowledge in Consumers’ Intentions to Visit Green Hotels: Extending The Theory of Planned Behaviour, Travel and Tourism Research Association: Advancing Tourism Research Globally.
  • Roberts, J. A. (1996). Green Consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36(3), 217-231.
  • Saleem, A., & Ellahi A. (2017). Influence of Electronic Word of Mouth on Purchase Intention of Fashion Products on Social Networking Websites. Pakistan Journal of Commerce and Social Sciences, 11(2), 597-622.
  • Teng, C. C., Lu, A. C. C. & Huang T. T. (2018). Drivers of Consumers’ Behavioral Intention Toward Green Hotels, International Journal of Contemporary Hospitality Management, 30(2), 1134-1151.
  • Vazıfehdoust, H., Taleghani, M., Esmaeilpour, F., Nazari, K., & Khadang M. (2013). Purchasing Green to Become Greener: Factors Influence Consumers’ Green Purchasing Behavior. Management Science Letters, 2489–2500.
  • Xia, L., & Bechwati, N.N. (2008). Word of Mouth: The Role of Cognitive Personalization in Online Consumer Reviews. J. Interact. Advert., 9, 3–13.
  • Yadav, R., & Pathak, G. S. (2017). Determinants of Consumers' Green Purchase Behavior in A Developing Nation: Applying and Extending Theory of Planned Behavior. Ecological Economics, 134, 114-122.
  • Yaşlıoğlu, M. (2017). Sosyal Bilimlerde Faktör Analizi ve Geçerlilik: Keşfedici Ve Doğrulayıcı Faktör Analizlerinin Kullanılması. İstanbul Üniversitesi İşletme Fakültesi Dergisi, 46, 74-85.
There are 53 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Şükran Karaca 0000-0002-0268-1810

İbrahim Yemez 0000-0003-3176-6394

Publication Date March 27, 2022
Published in Issue Year 2022 Volume: 11 Issue: 1

Cite

APA Karaca, Ş., & Yemez, İ. (2022). Planlı Davranış Teorisi Kapsamında Yeşil Otelleri Tavsiye Etme Davranışı ve Satın Alma Niyetinin İncelenmesi. Kırklareli Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 11(1), 235-261. https://doi.org/10.53306/klujfeas.1063635
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