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Year 2010, Volume: 29 Issue: 2, 455 - 478, 27.03.2015

References

  • $/781%$ù +VH\LQ ³<HQL 0HG\D YH İQWHUDNWLI 5HNODPFıOıN´ Kurgu Dergisi,18, 2001, ss.369-384.
  • $/781%$ù +VH\LQ ³<HQL İQWHUDNWLI 0HG\D YH 5HNODPFıOığD (WNLVL´ %LOLşLP =LUYHVL 7%' %LOLşLP .XUXOWD\ı $VNHUL 0]H YH /WIL .ıUGDU -7 (\OO İVWDQEXO www.turk.internet.com, (01.05.2003).
  • ATABEK, Ümit, İOHWLşLP YH 7HNQRORML <HQL 2ODQDNODU-Yeni Sorunlar, Ankara, 6HoNLQ <D\ıQFıOıN 6DQ YH 7LF $ ù
  • $7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH <HUHO 0HG\D İoLQ 2ODQDNODU´ $ODQNXş Sevda (Ed), <HQL İOHWLşLP 7HNQRORMLOHUL YH 0HG\D İVWDQEXO ,36 İOHWLşLP 9DNIı <D\ıQODUı VV -90.
  • BABACA1 (\OLQ ³<HQL İOHWLşLP 7HNQRORMLOHUL YH 5HNODP´ Dijital Platform ve İOHWLşLP, 'HU %HULO $NıQFı 9XUDO İ]PLU (JH hQLYHUVLWHVL <D\ıQODUı İOHWLşLP )DNOWHVL <D\ıQ 1R VV -220.
  • BARUH, Lemi, YÜKSEL, Müberra, “Parlak Bir Ekran ve Üzerindeki Parmak İ]OHUL´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • %$58+ /HPL .,5*,= $\oD ³)ıUVDWODU $ğı 6RV\DO 0HG\DGD 0DUND İOHWLşLPL YH Viral Pazarlama”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).
  • COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
  • ELDEN, Müge, ULUKÖK, Özkan, YEYGEL, Sinem, ùLPGL 5HNODPODU İVWDQEXO İOHWLşLP <D\ıQODUı
  • ELDEN, Müge, 5HNODP YH 5HNODPFıOıN İVWDQEXO 6D\ <D\ıQODUı
  • (/'(1 0JH ³5HNODPFıOığıQ <HQL <] İQWHUQHW 5HNODPFıOığı”, 5HNODPıQ 7RSOXPVDO <DQVıPDODUı YH <HQL 5HNODP %LoLPOHUL 'HU ùDKLQGH <DYX] İVWDQEXO hWRS\D <D\ıQODUı VV -159.
  • (/'(1İ= /HYHQW ³İNLQFL 0HG\D dDğıQGD (WNLOHşLPLQ 5RO YH :HE ´ İNLQFL 0HG\D dDğıQGD İQWHUQHW 'HU )LOL] $\GRğDQ - $\şHQ $N\] İVWDQEXO $OID <D\ıQODUı VV -32.
  • GERAY, Haluk, İOHWLşLP YH 7HNQRORML 8OXVODUDUDVı %LULNLP ']HQLQGH <HQL 0HG\D 3ROLWLNDODUı $QNDUD hWRS\D <D\ıQHYL
  • *h1 )XQGD 6DYDş %WQOHşLN 3D]DUODPD İOHWLşLPLQGH (OHNWURQLN 5HNODPFıOıN ve UygulamalaUı İVWDQEXO 7P 2IVHW 0DWEDDFıOıN /WG ùWL
  • *h1(< =H\QHS ³İQWHUDNWLI 5HNODP 8\JXODPDODUıQGDQ %DQW 5HNODPODUıQ $QDOL]L 7HOVLP %DQW 5HNODPODUı gUQHNOHUL´ Galatasaray Üniversitesi İOHWLşLP )DNOWHVL 'HUJLVL, 2005, ss.133-152.
  • GÜLSOY, Tanses, ReklaP 7HULPOHUL YH .DYUDPODUı 6|]Oğ İVWDQEXO $GDP
  • *h= +DQLIH ³(WNLOHşLPOL 3D]DUODPD YH <HQL 0HG\D $UD\ışODUıQGD <HQL %LU Mecra:Advergaming”, <HQL İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO Marmara Üniversitesi, 1- .DVıP VV -475.
  • http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL
  • KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
  • KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH ,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009.
  • (5$/ 3ıQDU 6HGHQ ³+DEHUOHUH .OLNOHGLQL] İQWHUQHW 2UWDPıQGD İoHULN <|QHWLPL ve Habercilik”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3Dzarlama, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • İ6dİ 6HPD ³<HQL 0HG\D .XOODQıPıQıQ 2UJDQL]DV\RQ <DSıVı h]HULQGHNL (WNLVL´ .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP VV -137.
  • '$%$ù, <DYX] Postmodern Pazarlama İVWDQEXO .DSLWDO 0HG\D $ ù
  • '$%$ù, <DYX] ³3D]DUODPD İOHWLşLPLQGH <HQL <|QHOLPOHU <HQL 8\JXODPDODU´ 3D]DUODPD http://www.siyasaliletisim.org/dr-bahadr-kaleaas/prof-dr-yavuz- odaba/198-pazarlama-letiiminde-yeni-yoenelimler-yeni- uygulamalar.html (ULşLP 7DULKL 3(21), 2007,
  • ÖZEN, Duygu, “Advergame”,
  • http://www.pazarlamadunyasi.com/Desktopdefault.aspx?tabid=195&ItemId=2 94&Rtabid=194 (ULşLP 7DULKL
  • g=0(1 ùXOH $ğ (NRQRPLVLQGH <HQL 7LFDUHW <ROX (-Ticaret, İVWDQEXO İVWDQEXO %LOJL hQLYHUVLWHVL <D\ıQODUı
  • /$7 İVPDLO +DNNı ³<HQL İOHWLşLP 2UWDPı <HQL %LU 0HG\D´ 'HğLşHQ İOHWLşLP OUWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 36.
  • POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995.
  • h6.h//h2ö/8 $OL Türkçe Sözlük İVWDQEXO 'RğDQ .LWDSoıOıN $ ù
  • SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17.
  • ù(1(5 %DKDU ³0HOH] %LU İOHWLşLP .DQDOı :HE´ Her Yönüyle Pazarlama İOHWLşLPL İVWDQEXO 0HGLD&DW <D\ıQODUı VV -143.
  • TO681 1XUKDQ %DEU ³(WNLOHşLP %R\XWX\OD <HQL 0HG\D´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 52.
  • TOSUN, Nurhan Babür, İOHWLşLP 7HPHOOL 0DUND Yönetimi İVWDQEXO %HWD %DVıP
  • g5(1/İ 1XUFDQ %LOLşLP 7HNQRORMLOHUL 7HPHOLQGH +DEHU 0HG\DVıQıQ <HQLGHQ %LoLPOHQLşL <HQL 0HG\D <HQL İOHWLşLP 2UWDPı, Ankara, Bilim ve Sanat
  • h5.0(1 0HOLV 7g=*( (OLI ³*HOHFHğLQ gQF 0HFUDVı 0RELO 3D]DUODPD Ekran”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH 3D]DUODPD YH İOHWLşLP .OWU 'HUJLVL, 3, 2009, ss.18-21.
  • YANG, Chung-Chuan, “An Exploratory Study of the Effectiveness of Interactive Advertisements on the Internet”, Journal of Marketing Communications, 3(2), 1999, ss.61-85. 5HNODP 2UWDPı 2ODUDN 9LUWLN 2\XQODU YH $GYHUJDPLQJ .DYUDPı´ Yeni İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP 006, ss.593-605. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 28, 2006, ss.317-326. Stratejik Rol”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH

REKLAM ARACI OLARAK ADVERGAMING

Year 2010, Volume: 29 Issue: 2, 455 - 478, 27.03.2015

References

  • $/781%$ù +VH\LQ ³<HQL 0HG\D YH İQWHUDNWLI 5HNODPFıOıN´ Kurgu Dergisi,18, 2001, ss.369-384.
  • $/781%$ù +VH\LQ ³<HQL İQWHUDNWLI 0HG\D YH 5HNODPFıOığD (WNLVL´ %LOLşLP =LUYHVL 7%' %LOLşLP .XUXOWD\ı $VNHUL 0]H YH /WIL .ıUGDU -7 (\OO İVWDQEXO www.turk.internet.com, (01.05.2003).
  • ATABEK, Ümit, İOHWLşLP YH 7HNQRORML <HQL 2ODQDNODU-Yeni Sorunlar, Ankara, 6HoNLQ <D\ıQFıOıN 6DQ YH 7LF $ ù
  • $7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH <HUHO 0HG\D İoLQ 2ODQDNODU´ $ODQNXş Sevda (Ed), <HQL İOHWLşLP 7HNQRORMLOHUL YH 0HG\D İVWDQEXO ,36 İOHWLşLP 9DNIı <D\ıQODUı VV -90.
  • BABACA1 (\OLQ ³<HQL İOHWLşLP 7HNQRORMLOHUL YH 5HNODP´ Dijital Platform ve İOHWLşLP, 'HU %HULO $NıQFı 9XUDO İ]PLU (JH hQLYHUVLWHVL <D\ıQODUı İOHWLşLP )DNOWHVL <D\ıQ 1R VV -220.
  • BARUH, Lemi, YÜKSEL, Müberra, “Parlak Bir Ekran ve Üzerindeki Parmak İ]OHUL´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • %$58+ /HPL .,5*,= $\oD ³)ıUVDWODU $ğı 6RV\DO 0HG\DGD 0DUND İOHWLşLPL YH Viral Pazarlama”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).
  • COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
  • ELDEN, Müge, ULUKÖK, Özkan, YEYGEL, Sinem, ùLPGL 5HNODPODU İVWDQEXO İOHWLşLP <D\ıQODUı
  • ELDEN, Müge, 5HNODP YH 5HNODPFıOıN İVWDQEXO 6D\ <D\ıQODUı
  • (/'(1 0JH ³5HNODPFıOığıQ <HQL <] İQWHUQHW 5HNODPFıOığı”, 5HNODPıQ 7RSOXPVDO <DQVıPDODUı YH <HQL 5HNODP %LoLPOHUL 'HU ùDKLQGH <DYX] İVWDQEXO hWRS\D <D\ıQODUı VV -159.
  • (/'(1İ= /HYHQW ³İNLQFL 0HG\D dDğıQGD (WNLOHşLPLQ 5RO YH :HE ´ İNLQFL 0HG\D dDğıQGD İQWHUQHW 'HU )LOL] $\GRğDQ - $\şHQ $N\] İVWDQEXO $OID <D\ıQODUı VV -32.
  • GERAY, Haluk, İOHWLşLP YH 7HNQRORML 8OXVODUDUDVı %LULNLP ']HQLQGH <HQL 0HG\D 3ROLWLNDODUı $QNDUD hWRS\D <D\ıQHYL
  • *h1 )XQGD 6DYDş %WQOHşLN 3D]DUODPD İOHWLşLPLQGH (OHNWURQLN 5HNODPFıOıN ve UygulamalaUı İVWDQEXO 7P 2IVHW 0DWEDDFıOıN /WG ùWL
  • *h1(< =H\QHS ³İQWHUDNWLI 5HNODP 8\JXODPDODUıQGDQ %DQW 5HNODPODUıQ $QDOL]L 7HOVLP %DQW 5HNODPODUı gUQHNOHUL´ Galatasaray Üniversitesi İOHWLşLP )DNOWHVL 'HUJLVL, 2005, ss.133-152.
  • GÜLSOY, Tanses, ReklaP 7HULPOHUL YH .DYUDPODUı 6|]Oğ İVWDQEXO $GDP
  • *h= +DQLIH ³(WNLOHşLPOL 3D]DUODPD YH <HQL 0HG\D $UD\ışODUıQGD <HQL %LU Mecra:Advergaming”, <HQL İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO Marmara Üniversitesi, 1- .DVıP VV -475.
  • http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL
  • KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
  • KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH ,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009.
  • (5$/ 3ıQDU 6HGHQ ³+DEHUOHUH .OLNOHGLQL] İQWHUQHW 2UWDPıQGD İoHULN <|QHWLPL ve Habercilik”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3Dzarlama, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
  • İ6dİ 6HPD ³<HQL 0HG\D .XOODQıPıQıQ 2UJDQL]DV\RQ <DSıVı h]HULQGHNL (WNLVL´ .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP VV -137.
  • '$%$ù, <DYX] Postmodern Pazarlama İVWDQEXO .DSLWDO 0HG\D $ ù
  • '$%$ù, <DYX] ³3D]DUODPD İOHWLşLPLQGH <HQL <|QHOLPOHU <HQL 8\JXODPDODU´ 3D]DUODPD http://www.siyasaliletisim.org/dr-bahadr-kaleaas/prof-dr-yavuz- odaba/198-pazarlama-letiiminde-yeni-yoenelimler-yeni- uygulamalar.html (ULşLP 7DULKL 3(21), 2007,
  • ÖZEN, Duygu, “Advergame”,
  • http://www.pazarlamadunyasi.com/Desktopdefault.aspx?tabid=195&ItemId=2 94&Rtabid=194 (ULşLP 7DULKL
  • g=0(1 ùXOH $ğ (NRQRPLVLQGH <HQL 7LFDUHW <ROX (-Ticaret, İVWDQEXO İVWDQEXO %LOJL hQLYHUVLWHVL <D\ıQODUı
  • /$7 İVPDLO +DNNı ³<HQL İOHWLşLP 2UWDPı <HQL %LU 0HG\D´ 'HğLşHQ İOHWLşLP OUWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 36.
  • POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995.
  • h6.h//h2ö/8 $OL Türkçe Sözlük İVWDQEXO 'RğDQ .LWDSoıOıN $ ù
  • SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17.
  • ù(1(5 %DKDU ³0HOH] %LU İOHWLşLP .DQDOı :HE´ Her Yönüyle Pazarlama İOHWLşLPL İVWDQEXO 0HGLD&DW <D\ıQODUı VV -143.
  • TO681 1XUKDQ %DEU ³(WNLOHşLP %R\XWX\OD <HQL 0HG\D´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - Müberra Yüksel, İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH <DSıPFıOıN 7LF $ ù VV - 52.
  • TOSUN, Nurhan Babür, İOHWLşLP 7HPHOOL 0DUND Yönetimi İVWDQEXO %HWD %DVıP
  • g5(1/İ 1XUFDQ %LOLşLP 7HNQRORMLOHUL 7HPHOLQGH +DEHU 0HG\DVıQıQ <HQLGHQ %LoLPOHQLşL <HQL 0HG\D <HQL İOHWLşLP 2UWDPı, Ankara, Bilim ve Sanat
  • h5.0(1 0HOLV 7g=*( (OLI ³*HOHFHğLQ gQF 0HFUDVı 0RELO 3D]DUODPD Ekran”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH 3D]DUODPD YH İOHWLşLP .OWU 'HUJLVL, 3, 2009, ss.18-21.
  • YANG, Chung-Chuan, “An Exploratory Study of the Effectiveness of Interactive Advertisements on the Internet”, Journal of Marketing Communications, 3(2), 1999, ss.61-85. 5HNODP 2UWDPı 2ODUDN 9LUWLN 2\XQODU YH $GYHUJDPLQJ .DYUDPı´ Yeni İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP 006, ss.593-605. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 28, 2006, ss.317-326. Stratejik Rol”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW <D\ıQFıOıN YH
There are 38 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Betül Özkaya

Publication Date March 27, 2015
Submission Date March 27, 2015
Published in Issue Year 2010 Volume: 29 Issue: 2

Cite

APA Özkaya, B. (2015). REKLAM ARACI OLARAK ADVERGAMING. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 29(2), 455-478.
AMA Özkaya B. REKLAM ARACI OLARAK ADVERGAMING. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. March 2015;29(2):455-478.
Chicago Özkaya, Betül. “REKLAM ARACI OLARAK ADVERGAMING”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi 29, no. 2 (March 2015): 455-78.
EndNote Özkaya B (March 1, 2015) REKLAM ARACI OLARAK ADVERGAMING. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 29 2 455–478.
IEEE B. Özkaya, “REKLAM ARACI OLARAK ADVERGAMING”, Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol. 29, no. 2, pp. 455–478, 2015.
ISNAD Özkaya, Betül. “REKLAM ARACI OLARAK ADVERGAMING”. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi 29/2 (March 2015), 455-478.
JAMA Özkaya B. REKLAM ARACI OLARAK ADVERGAMING. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;29:455–478.
MLA Özkaya, Betül. “REKLAM ARACI OLARAK ADVERGAMING”. Marmara Üniversitesi İktisadi Ve İdari Bilimler Dergisi, vol. 29, no. 2, 2015, pp. 455-78.
Vancouver Özkaya B. REKLAM ARACI OLARAK ADVERGAMING. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2015;29(2):455-78.

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