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THE EFFECT OF DARK TRIAD PERSONALITY TRAITS ON SUSTAINABLE CONSUMPTION BEHAVIOR

Year 2023, Issue: 56, 377 - 397, 22.05.2023

Neslişah Özdemir Şerife Kazancı Sunaoğlu

https://doi.org/10.30794/pausbed.1171780

Abstract

In order to achieve sustainable development, it is essential that consumers exhibit environmentally and socially responsible consumption behavior. At this point, it is crucial to determine the factors that encourage or discourage sustainable consumption behavior among consumers. In this sense, the purpose of this study is to investigate the effect of dark triad personality traits on sustainable consumption behavior. The dark triad was examined in three aspects namely narcissism, Machiavellianism, and psychopathy; while sustainable consumption behavior was conceptualized as environmental awareness, savings, unnecessary consumption, and reusability. Data were collected from 307 consumers by online survey method. The dimensions of Machiavellianism and psychopathy were rated as a single personality trait as a result of the confirmatory factor analysis. In addition, factor analysis eliminated the reusability dimension of sustainable consumption behavior from the study. Based on the analyses conducted using the structural equation model, it was revealed that while narcissism did not have a significant effect on environmental awareness, savings, and unnecessary consumption; Machiavellianism-psychopathy dimension had a significant and negative effect on environmental awareness, saving, and unnecessary consumption. This study will contribute to the literature in terms of focusing on the dark aspects of personality in explaining sustainable consumption behavior.

Keywords

Narcissism Machiavellianism Psychopathy Dark triad Sustainable consumption

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KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ

Year 2023, Issue: 56, 377 - 397, 22.05.2023

Neslişah Özdemir Şerife Kazancı Sunaoğlu

https://doi.org/10.30794/pausbed.1171780

Abstract

Sürdürülebilir kalkınmanın sağlanmasında tüketicilerin topluma ve çevreye karşı duyarlı bir tüketim davranışı sergilemeleri oldukça önemlidir. Bu noktada, tüketicileri sürdürülebilir tüketime yönlendiren ya da sürdürülebilir tüketimi baskılayan faktörlerin tespit edilmesi gerekmektedir. Bu kapsamda bu araştırmada, karanlık üçlü kişilik özelliklerinin sürdürülebilir tüketim davranışına etkisinin incelenmesi amaçlanmaktadır. Karanlık üçlü; narsisizm, makyavelizm ve psikopati olarak üç boyutta incelenmektedir. Sürdürülebilir tüketim davranışı; çevreye duyarlılık, tasarruf, ihtiyaç dışı tüketim ve yeniden kullanılabilirlik olarak dört boyut kapsamında ele alınmaktadır. Araştırmanın verisi 307 tüketiciden çevrimiçi anket tekniğiyle toplanmıştır. Gerçekleştirilen doğrulayıcı faktör analizi neticesinde, makyavelizm ve psikopati boyutları birleştirilerek tek bir kişilik özelliği olarak değerlendirilmiştir. Ayrıca, sürdürülebilir tüketim davranışının yeniden kullanılabilirlik boyutu faktör analizi neticesinde analiz dışı bırakılmıştır. Yapısal eşitlik modeli kullanılarak gerçekleştirilen analizler sonucunda narsisizmin çevreye duyarlılık, tasarruf ve ihtiyaç dışı tüketim üzerinde anlamlı bir etkisinin olmadığı tespit edilmiştir. Makyavelizm-psikopati özelliği çevreye duyarlılık, tasarruf ve ihtiyaç dışı tüketim boyutlarını olumsuz yönde etkilemektedir. Araştırmanın sürdürülebilir tüketim davranışını açıklamada kişiliğin karanlık yönlerine odaklanması yönüyle literatüre katkı sağlayacağı düşünülmektedir.

Keywords

Narsisizm Makyevelizm Psikopati Karanlık üçlü Sürdürülebilir tüketim

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There are 99 citations in total.

Details

Primary Language Turkish
Subjects Finance
Journal Section Articles
Authors

Neslişah Özdemir 0000-0003-2380-6149

Şerife Kazancı Sunaoğlu 0000-0001-5907-589X

Early Pub Date May 10, 2023
Publication Date May 22, 2023
Acceptance Date February 3, 2023
Published in Issue Year 2023 Issue: 56

Cite

APA Özdemir, N., & Kazancı Sunaoğlu, Ş. (2023). KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(56), 377-397. https://doi.org/10.30794/pausbed.1171780
AMA Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. May 2023;(56):377-397. doi:10.30794/pausbed.1171780
Chicago Özdemir, Neslişah, and Şerife Kazancı Sunaoğlu. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 56 (May 2023): 377-97. https://doi.org/10.30794/pausbed.1171780.
EndNote Özdemir N, Kazancı Sunaoğlu Ş (May 1, 2023) KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 56 377–397.
IEEE N. Özdemir and Ş. Kazancı Sunaoğlu, “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”, PAUSBED, no. 56, pp. 377–397, May 2023, doi: 10.30794/pausbed.1171780.
ISNAD Özdemir, Neslişah - Kazancı Sunaoğlu, Şerife. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 56 (May 2023), 377-397. https://doi.org/10.30794/pausbed.1171780.
JAMA Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. 2023;:377–397.
MLA Özdemir, Neslişah and Şerife Kazancı Sunaoğlu. “KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, no. 56, 2023, pp. 377-9, doi:10.30794/pausbed.1171780.
Vancouver Özdemir N, Kazancı Sunaoğlu Ş. KARANLIK ÜÇLÜ KİŞİLİK ÖZELLİKLERİNİN SÜRDÜRÜLEBİLİR TÜKETİM DAVRANIŞINA ETKİSİ. PAUSBED. 2023(56):377-9.
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