Research Article
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Does Emotional Eating Affect Online Food Purchasing Intention?

Year 2023, Volume: 7 Issue: 1, 70 - 85, 25.09.2023

Murat Fatih Tuna Selim Çam

Abstract

Purpose: The aim of this study was to explore the mediating role of emotional eating between social media addiction and food product purchase intention.
Design/Methodology/Approach: In this study, data were collected by convenience sampling method by considering economic and temporal conditions. A total of 601 questionnaires were included in the study by selecting the ones suitable for analysis from the data collected from 644 participants. Mediation model was applied to the created data set. At the same time, Mann-Whitney U and Kruskal-Wallis H tests were applied to reveal the difference in scale mean according to demographic variables.
Results: The results of the analyses revealed that online purchase intention, emotional eating and social media addiction scales did not differ according to the demographic characteristics of the participants. In terms of mediation, it is seen that emotional eating has a supporting role between social media addiction and online purchase intention.
Originality: Evaluating food and beverage ordering through P2P platforms together with consumption and psychological elements reveals the importance of the study.
Keywords: Online Purchase Intention, Social Media Addiction, Emotional Eating, Food Products, Peer-to-Peer (P2P) Platforms

Keywords

Keywords: Online Purchase Intention Social Media Addiction Emotional Eating Food Products Peer-to-Peer (P2P) Platforms

References

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Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?

Year 2023, Volume: 7 Issue: 1, 70 - 85, 25.09.2023

Murat Fatih Tuna Selim Çam

Abstract

Amaç: Bu çalışmanın amacı sosyal medya bağımlığı ile gıda ürünü satın alma niyeti arasında duygusal yemenin aracılık yönünü ortaya koymaktır.
Tasarım/Metodoloji/Yaklaşım: Bu araştırmada ekonomik ve zamansal koşullar değerlendirilerek kolayda örnekleme yöntemi ile veri toplanmıştır. Toplam 644 katılımcıdan toplanan verilerden analize uygun olanları seçilerek 601 anket çalışmaya dâhil edilmiştir. Oluşturulan veri setine aracılık modeli uygulanmıştır. Aynı zamanda demografik değişkenlere göre ölçek ortalaması farklılığını ortaya koyabilmek için Mann-Whitney U ve Kruskal-Wallis H testleri uygulanmıştır.
Bulgular: Analiz sonuçlarında çevrim içi satın alma niyeti, duygusal yeme ve sosyal medya bağımlılığı ölçeklerinin katılımcıların demografik özelliklerine göre farklılık göstermediği anlaşılmıştır. Aracılık açısından değerlendirildiğinde, duygusal yemenin sosyal medya bağımlılığı ve çevrim içi satın alma niyeti arasında destekleyici rolünün bulunduğu görülmektedir.
Özgünlük: P2P platformalar üzerinden yiyecek içecek sipariş edilmesinin tüketim ve psikoloji unsurlarıyla birlikte değerlendirilmesi çalışmanın önemini ortaya koymaktadır.

Keywords

Sosyal Medya Bağımlılığı Duygusal Yeme Satın Alma Niyeti Gıda Ürünleri Kişiler Arası (P2P) Platformlar

References

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  • Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
  • Akar, E., ve Nasir, V. A. (2015). A Review of Literature on Consumers’ Online Purchase Intentions. Journal of Customer Behaviour, 14(3), 215-233.
  • Annesi, J. J., Mareno, N., ve McEwen, K. (2016). Psychosocial Predictors of Emotional Eating and Their Weight-Loss Treatment-İnduced Changes in Women with Obesity. Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity, 21(2), 289-295.
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  • Ayyıldız, F., ve Şahin, G. (2022). Effect of Social Media Addiction on Eating Behavior, Body Weight and Life Satisfaction during Pandemic Period. British Food Journal, 124(9), 2980-2992.
  • Bagozzi, R. P., Gopinath, M., ve Nyer, P. U. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
  • Bai, B., Law, R., ve Wen, I. (2008). The Impact of Website Quality on Customer Satisfaction and Purchase İntentions: Evidence from Chinese Online Visitors. International Journal of Hospitality Management, 27(3), 391-402.
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  • Bates, S., Reeve, B., ve Trevena, H. (2023). A Narrative Review of Online Food Delivery in Australia: Challenges and Opportunities for Public Health Nutrition Policy. Public Health Nutrition, 26(1), 262-272.
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  • Cho, M., Bonn, M. A., ve Li, J. (Justin). (2019). Differences in Perceptions about Food Delivery Apps between Single-Person and Multi-Person Households. International Journal of Hospitality Management, 77, 108-116.
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  • Fitzpatrick, S., MacDonald, D. E., McFarlane, T., ve Trottier, K. (2019). An Experimental Comparison of Emotion Regulation Strategies for Reducing Acute Distress in İndividuals with Eating Disorders. Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement, 51, 90-99.
  • Fox, J., ve Moreland, J. J. (2015). The Dark Side of Social Networking Sites: An Exploration of the Relational and Psychological Stressors Associated with Facebook Use and Affordances. Computers in Human Behavior, 45, 168-176.
  • Gaur, S. S., Herjanto, H., ve Makkar, M. (2014). Review of Emotions Research in Marketing, 2002–2013. Journal of Retailing and Consumer Services, 21(6), 917-923.
  • George, J. F. (2004). The Theory of Planned Behavior and Internet Purchasing. Internet Research, 14(3), 198-212.
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There are 87 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Articles
Authors

Murat Fatih Tuna 0000-0002-8634-8643

Selim Çam 0000-0002-6131-2871

Publication Date September 25, 2023
Submission Date April 30, 2023
Published in Issue Year 2023 Volume: 7 Issue: 1

Cite

APA Tuna, M. F., & Çam, S. (2023). Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. Pazarlama İçgörüsü Üzerine Çalışmalar, 7(1), 70-85.
AMA Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. September 2023;7(1):70-85.
Chicago Tuna, Murat Fatih, and Selim Çam. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar 7, no. 1 (September 2023): 70-85.
EndNote Tuna MF, Çam S (September 1, 2023) Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. Pazarlama İçgörüsü Üzerine Çalışmalar 7 1 70–85.
IEEE M. F. Tuna and S. Çam, “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”, SOMI, vol. 7, no. 1, pp. 70–85, 2023.
ISNAD Tuna, Murat Fatih - Çam, Selim. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar 7/1 (September 2023), 70-85.
JAMA Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. 2023;7:70–85.
MLA Tuna, Murat Fatih and Selim Çam. “Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?”. Pazarlama İçgörüsü Üzerine Çalışmalar, vol. 7, no. 1, 2023, pp. 70-85.
Vancouver Tuna MF, Çam S. Duygusal Yeme Çevrim İçi Gıda Satın Alma Niyetini Etkiler Mi?. SOMI. 2023;7(1):70-85.
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