Öz
İş dünyasında sürekli olarak bir evrim ve değişim söz konusudur. İnsanların bugün gördükleri evrim, örgütsel öncelikleri giderek daha fazla insanlara doğru odaklamaktadır ve insanlık ile ilgili deneyimleri örgütlerin içerisine taşımaktadır. Bu süreci gözlemlemek, heyecan verici olacaktır. Yıllar önce, birçok insanın modern örgütü düşüneceği şeylerin ortaya çıkmasıyla, faydaya odaklanmak, yani işin temel bileşenleri, anlam kazanmaktaydı. O zamanlar faydaya odaklanmak yaygın bir uygulamaydı ve hemen hemen her örgüt aynı yaklaşımı benimsemekteydi. Daha sonra, bu süreç, üretkenliğe doğru kaymıştır, insanlardan en iyi şekilde yararlanılmıştır. Şimdi ise bu evrim, örgütsel tasarımın en önemli alanına, yani çalışan deneyimine gelmektedir. Çalışan deneyimi; çalışan beklentilerinin, ihtiyaçlarının ve isteklerinin, bu beklentilerin, ihtiyaçların ve isteklerin örgüt tasarımındaki halleri ile kesişimi ve uygulanması olarak tanımlanmaktadır. Bu çalışmada; çalışan deneyiminin ortaya çıkışı ve gelişimi, günümüzde İnsan Kaynakları uygulama alanları ve örnekleri, çalışan deneyiminin önemli bir bileşeni olan tasarım odaklı düşünme, sonuç ve önerileri üzerinde durulmuştur. Sürdürülebilir İnsan Kaynakları Yönetimi için çalışanların bağlılığı büyük önem taşımaktadır. Çalışan bağlılığı için ise örgütlerin sürdürülebilir çalışan memnuniyeti politikaları ve uygulamaları ortaya koymaları gerektiği vurgulanmaktadır. Bu da uçtan uca bir çalışan deneyimi uygulaması ile mümkün olabilmektedir. Örgütlerin sürdürülebilir büyüme ve verimlilik için merkezinde insanın olduğu bir çalışan deneyimi oluşturmaları önerilmiştir.
Anahtar Kelimeler
Deneyim Yararlılık Üretkenlik Etkileşim Örgütsel Tasarım Sürdürülebilir İnsan Kaynakları Yönetimi
Kaynakça
- Bersin, J. (2016, Temmuz 19). The HR Software market reinvents itself. https://www.peoplemattersglobal.com/blog/technology/the-hr-software-market-reinvents-itself-16121
- Bersin, J., Solow, M. & Wakefield, N. (2016). Design thinking: Crafting the employee experience. https://dupress.deloitte.com/dup-us-en/focus/human-capitaltrends/2016/employee-experience-management-design-thinking.html
- Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
- Cohen, P. (2015). One company’s new minimum wage: $70,000 a year. The New York Times, 13. http://www.nytimes.com/2015/04/14/business/owner-of-gravity-payments-a-credit-card-processor-is-setting-a-new-minimum-wage-70000-a-year.html?_r=0
- Copeland, C. (2015). IRA asset allocation, 2011. EBRI Notes, 36(9), 1-28.
- Deloitte. (2016). Deloitte’nin küresel insan sermayesi akımları. https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2016/employee-experience-management-design-thinking.html
- Digital HR. (2016, February 29). Revolution, not evolution. Deloitte University Press.
- Ehnert, I., & Harry, W. (2012). Recent developments and future prospects on sustainable human resource management: Introduction to the special issue. Management Revue, 23(3), 224-239.
- Elsbach, K. D., & Stigliani, I. (2018). Design thinking and organizational culture: a review and framework for future research. Journal of Management, 20(10), 1-33.
- Green, E. (2016, Temmuz 5). Gig work isn’t changing job landscape, SF economist finds. http://www.sfgate.com/bayarea/article/Gig-work-isn-t-changing-job-landscape-SF-8340347.php.
- India Statistica Report. (2019). Online Food Delivery. https://www.statista.com/outlook/dmo/eservices/online-food-delivery/india.
- Kantor, J., & Streitfeld, D. (2015). Inside Amazon: Wrestling big ideas in a bruising workplace. The New York Times, 15(08), 1-19.
- Kolko, J. (2014). Well designed: How to use empathy to create products people love. HBR Press, 2014
- Kramar, R. (2014). Beyond strategic human resource management: Is sustainable human resource management the next approach?. The International Journal of Human Resource Management, 25(8), 1069-1089.
- Lerman Robert I., & Schmidt Stefanie, R. (2016). An overview of economic, social, and demographic trends affecting the US labor market. Final Report, Washington, D.C.
- Maylett, T., & Wride, M. (2017). The employee experience: How to attract talent, retain top performers, and drive results. John Wiley & Sons.
- Mazur, B. (2015). Sustainable human resource management. The attempt of holistic approach. Economics and Management, 7(2), 7-12.
- Michaels, E., Handfield-Jones, H., & Axelrod, B. (2014). War for talent–time to change direction. KPMG International, 1-2. https://home.kpmg.com/content/dam/kpmg/pdf/2014/07/war-for-talent.pdf.
- Mootee, I. (2013). Design thinking for strategic innovation: What they can’t teach you at business or design school. Hoboken, NJ: John Wiley & Sons
- Morgan, J. (2015, Mayıs 27). Why the future of work is all about the employee experience. Forbes, https://www.forbes.com/sites/jacobmorgan/2015/05/27/why-the-future-of-work-is-all-about-the-employee-experience/?sh=632d5a5d6f0a
- Morgan, J. (2017). The employee experience advantage: How to win the war for talent by giving employees the workspaces they want, the tools they need, and a culture they can celebrate. John Wiley & Sons.
- Sachdeva, G. (2017). Sustainable issues in human resource management. Institution of Electronics and Telecommunication Engineers, Chandigarh, India, 26th November.
- Stickdorn, M., & Schneider, J. (2012). This is service design thinking: Basics, tools cases. NJ: Wiley.
- Trends, G. H. C. (2016). The new organization: Different by design. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-dup-global-human-capital-trends-2016.pdf. (p.76)
Öz
There is constant evolution and change in the business world. The evolution that people see today is increasingly focusing organizational priorities towards people and bringing human experiences into organizations. It will be exciting to observe this process. Years ago, with the advent of what many would think of the modern organization, a focus on utility—the core components of business—made sense. At the time, it was common practice to focus on the benefit, and almost every organization took the same approach. Later, this process shifted towards productivity, making the most of people. Now, this evolution comes down to the most important area of organizational design, the employee experience. Employee experience; which is defined as the intersection and implementation of employee expectations, needs and desires with the state of these expectations, needs and wishes in the organization's design. In this study; emergence and development of employee experience, application areas and examples of Human Resources today, design-oriented thinking, which is an important component of employee experience, results and suggestions are emphasized. The commitment of employees is of great importance for Sustainable Human Resources Management. For employee engagement, it is emphasized that organizations should put forward sustainable employee satisfaction policies and practices. This is possible with an end-to-end employee experience application. It has been suggested that organizations create an employee experience with people at the center for sustainable growth and productivity.
Anahtar Kelimeler
Experience Utility Productivity Engagement Organizational Design Sustainable Human Resources Management
Kaynakça
- Bersin, J. (2016, Temmuz 19). The HR Software market reinvents itself. https://www.peoplemattersglobal.com/blog/technology/the-hr-software-market-reinvents-itself-16121
- Bersin, J., Solow, M. & Wakefield, N. (2016). Design thinking: Crafting the employee experience. https://dupress.deloitte.com/dup-us-en/focus/human-capitaltrends/2016/employee-experience-management-design-thinking.html
- Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
- Cohen, P. (2015). One company’s new minimum wage: $70,000 a year. The New York Times, 13. http://www.nytimes.com/2015/04/14/business/owner-of-gravity-payments-a-credit-card-processor-is-setting-a-new-minimum-wage-70000-a-year.html?_r=0
- Copeland, C. (2015). IRA asset allocation, 2011. EBRI Notes, 36(9), 1-28.
- Deloitte. (2016). Deloitte’nin küresel insan sermayesi akımları. https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2016/employee-experience-management-design-thinking.html
- Digital HR. (2016, February 29). Revolution, not evolution. Deloitte University Press.
- Ehnert, I., & Harry, W. (2012). Recent developments and future prospects on sustainable human resource management: Introduction to the special issue. Management Revue, 23(3), 224-239.
- Elsbach, K. D., & Stigliani, I. (2018). Design thinking and organizational culture: a review and framework for future research. Journal of Management, 20(10), 1-33.
- Green, E. (2016, Temmuz 5). Gig work isn’t changing job landscape, SF economist finds. http://www.sfgate.com/bayarea/article/Gig-work-isn-t-changing-job-landscape-SF-8340347.php.
- India Statistica Report. (2019). Online Food Delivery. https://www.statista.com/outlook/dmo/eservices/online-food-delivery/india.
- Kantor, J., & Streitfeld, D. (2015). Inside Amazon: Wrestling big ideas in a bruising workplace. The New York Times, 15(08), 1-19.
- Kolko, J. (2014). Well designed: How to use empathy to create products people love. HBR Press, 2014
- Kramar, R. (2014). Beyond strategic human resource management: Is sustainable human resource management the next approach?. The International Journal of Human Resource Management, 25(8), 1069-1089.
- Lerman Robert I., & Schmidt Stefanie, R. (2016). An overview of economic, social, and demographic trends affecting the US labor market. Final Report, Washington, D.C.
- Maylett, T., & Wride, M. (2017). The employee experience: How to attract talent, retain top performers, and drive results. John Wiley & Sons.
- Mazur, B. (2015). Sustainable human resource management. The attempt of holistic approach. Economics and Management, 7(2), 7-12.
- Michaels, E., Handfield-Jones, H., & Axelrod, B. (2014). War for talent–time to change direction. KPMG International, 1-2. https://home.kpmg.com/content/dam/kpmg/pdf/2014/07/war-for-talent.pdf.
- Mootee, I. (2013). Design thinking for strategic innovation: What they can’t teach you at business or design school. Hoboken, NJ: John Wiley & Sons
- Morgan, J. (2015, Mayıs 27). Why the future of work is all about the employee experience. Forbes, https://www.forbes.com/sites/jacobmorgan/2015/05/27/why-the-future-of-work-is-all-about-the-employee-experience/?sh=632d5a5d6f0a
- Morgan, J. (2017). The employee experience advantage: How to win the war for talent by giving employees the workspaces they want, the tools they need, and a culture they can celebrate. John Wiley & Sons.
- Sachdeva, G. (2017). Sustainable issues in human resource management. Institution of Electronics and Telecommunication Engineers, Chandigarh, India, 26th November.
- Stickdorn, M., & Schneider, J. (2012). This is service design thinking: Basics, tools cases. NJ: Wiley.
- Trends, G. H. C. (2016). The new organization: Different by design. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-dup-global-human-capital-trends-2016.pdf. (p.76)
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Derleme Makale |
| Yazarlar | |
| Yayımlanma Tarihi | 26 Aralık 2021 |
| Kabul Tarihi | 13 Kasım 2021 |
| Yayımlandığı Sayı | Yıl 2021 Cilt: 4 Sayı: 2 |
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