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İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi

Yıl 2017, Cilt: 1 Sayı: 1-2, 32 - 40, 01.12.2017

Selçuk Yasin Yıldız

Öz




















İnternet üzerinden alışveriş yapan bireylerin
algıladıkları risklerin, müşteri memnuniyeti ve müşteri memnuniyetsizliği
üzerine etkilerinin belirlenmesi amacıyla yapılan bu çalışma, Y kuşağından 416
tüketici ile yüz yüze görüşülerek elde edilen veriler aracılığıyla yapılmıştır.
Toplanan verilere ki-kare testi ve regresyon testi uygulanmıştır. Çalışma
sonuçlarına göre; algılanan risk boyutlarından zaman riski ve psikolojik riskin
müşteri memnuniyetine, sosyal risk ve psikolojik riskin müşteri
memnuniyetsizliğine etkisinin olduğu belirlenmiştir.

Anahtar Kelimeler

Çevrimiçi alışveriş müşteri memnuniyeti müşteri memnuniyetsizliği algılanan risk

Kaynakça

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Toplam 57 adet kaynakça vardır.

Ayrıntılar

Konular İşletme
Bölüm Makaleler
Yazarlar

Selçuk Yasin Yıldız

Yayımlanma Tarihi 1 Aralık 2017
Gönderilme Tarihi 21 Haziran 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 1 Sayı: 1-2

Kaynak Göster

APA Yıldız, S. Y. (2017). İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. Pazarlama İçgörüsü Üzerine Çalışmalar, 1(1-2), 32-40.
AMA Yıldız SY. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI. Aralık 2017;1(1-2):32-40.
Chicago Yıldız, Selçuk Yasin. “İnternet üzerinden alışveriş Yapan Bireylerde Risk algısı Ile Memnuniyet Ve Memnuniyetsizlik etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar 1, sy. 1-2 (Aralık 2017): 32-40.
EndNote Yıldız SY (01 Aralık 2017) İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. Pazarlama İçgörüsü Üzerine Çalışmalar 1 1-2 32–40.
IEEE S. Y. Yıldız, “İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi”, SOMI, c. 1, sy. 1-2, ss. 32–40, 2017.
ISNAD Yıldız, Selçuk Yasin. “İnternet üzerinden alışveriş Yapan Bireylerde Risk algısı Ile Memnuniyet Ve Memnuniyetsizlik etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar 1/1-2 (Aralık 2017), 32-40.
JAMA Yıldız SY. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI. 2017;1:32–40.
MLA Yıldız, Selçuk Yasin. “İnternet üzerinden alışveriş Yapan Bireylerde Risk algısı Ile Memnuniyet Ve Memnuniyetsizlik etkileşimi”. Pazarlama İçgörüsü Üzerine Çalışmalar, c. 1, sy. 1-2, 2017, ss. 32-40.
Vancouver Yıldız SY. İnternet üzerinden alışveriş yapan bireylerde risk algısı ile memnuniyet ve memnuniyetsizlik etkileşimi. SOMI. 2017;1(1-2):32-40.