Researchers Hande Ayhan Gökcek
avatar
Hande Ayhan Gökcek Asst. Prof. Dr. ISTANBUL GELISIM UNIVERSITY
Publication 7 Review 9
7 Publication
9 Review
0000-0001-6349-3023

Research Fields

Marketing Digital Marketing Marketing Research Methodology Consumer Behaviour

Institution

ISTANBUL GELISIM UNIVERSITY

Popular Publications

Davranışsal Finans Perspektifinden Yatırımcı Davranışları Üzerine Bir İnceleme
Authors: Müge Çetiner , Hande Ayhan Gökcek , Bilge Turp Gölbaşı
Published: 2019 , Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3456

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1

3456

A STUDY ON THE RELATIONSHIP BETWEEN IMPULSIVE BUYING AND DEPRESSION AND THE DETERMINATION OF DIFFERENCES ACCORDING TO DEMOGRAPHIC VARIABLES
Authors: Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2022 , Akademik Hassasiyetler
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 434

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1

434

DİJİTAL PAZARLAMAYA YÖNELİK OLARAK OYUNLAŞTIRMA İÇEREN E-TİCARET SİTELERİ ÜZERİNE BİR META ANALİZ
Authors: Bilge Turp Gölbaşı , Hande Ayhan Gökcek
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1064214
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1148

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1

1148

The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
Authors: Sema Mercanoğlu Erin , Hande Ayhan Gökcek
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1238650
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 225

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225

Moderator Role of Word of Mouth Marketing on The Impact of Public Relations on Purchase Intention From an Integrated Marketing Communications Perspective
Authors: Hande Ayhan Gökcek , Hilal Kılıç , Onur Türker
Published: 2023 , Yalova Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 313

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313

Publications

Moderator Role of Word of Mouth Marketing on The Impact of Public Relations on Purchase Intention From an Integrated Marketing Communications Perspective
Authors: Hande Ayhan Gökcek , Hilal Kılıç , Onur Türker
Published: 2023 , Yalova Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 313

1

313

The Effect of Death Anxiety on Hedonistic and Utilitarian Consumer Behaviours During the Covid-19 Pandemic
Authors: Sema Mercanoğlu Erin , Hande Ayhan Gökcek
Published: 2023 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1238650
FAVORITE 1 TOTAL DOWNLOAD COUNT 225

1

225

Neoliberal Economic Policies And The Examination And Evaluation Of The General Outlook Of The Turkish Economy Between 1980-1989 Under Six Factors
Authors: Hande Ayhan Gökcek
Published: 2023 , Journal of Strategic and Social Researches
DOI: 10.30692/sisad.1214395
FAVORITE 0 TOTAL DOWNLOAD COUNT 2626

0

2626

DİJİTAL PAZARLAMAYA YÖNELİK OLARAK OYUNLAŞTIRMA İÇEREN E-TİCARET SİTELERİ ÜZERİNE BİR META ANALİZ
Authors: Bilge Turp Gölbaşı , Hande Ayhan Gökcek
Published: 2022 , Electronic Journal of Social Sciences
DOI: 10.17755/esosder.1064214
FAVORITE 1 TOTAL DOWNLOAD COUNT 1148

1

1148

A STUDY ON THE RELATIONSHIP BETWEEN IMPULSIVE BUYING AND DEPRESSION AND THE DETERMINATION OF DIFFERENCES ACCORDING TO DEMOGRAPHIC VARIABLES
Authors: Hande Ayhan Gökcek , Ahmet Esad Yurtsever
Published: 2022 , Akademik Hassasiyetler
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 434

1

434

YENİLİKÇİLİK VE TATMİN ARASINDAKİ İLİŞKİDE ALGILANAN RİSKİN MODERATÖR ROLÜ: ONLİNE ALIŞVERİŞ ÜZERİNE BİR UYGULAMA
Authors: Hande Ayhan Gökcek , Sema Mercanoğlu Erin , Bilge Turp Gölbaşı
Published: 2022 , Journal of Management and Economics Research
DOI: 10.11611/yead.1025955
FAVORITE 0 TOTAL DOWNLOAD COUNT 280

0

280

Davranışsal Finans Perspektifinden Yatırımcı Davranışları Üzerine Bir İnceleme
Authors: Müge Çetiner , Hande Ayhan Gökcek , Bilge Turp Gölbaşı
Published: 2019 , Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3456

1

3456

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Electronic Journal of Social Sciences
Electronic Journal of Social Sciences
Journal of Strategic and Social Researches
Journal of Strategic and Social Researches
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Yalova Üniversitesi Sosyal Bilimler Dergisi
Yalova Üniversitesi Sosyal Bilimler Dergisi
Editorial Board Memberships
İzlek Akademik Dergi
İzlek Akademik Dergi

Reviews

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Ege Academic Review
Ege Academic Review
Erciyes Akademi
Erciyes Akademi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İzlek Akademik Dergi
İzlek Akademik Dergi
Journal of Empirical Economics and Social Sciences
Journal of Empirical Economics and Social Sciences
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
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