Hane Halkı Elektrik Tüketiminde Tasarruf Davranışı Oluşturulması: Topluluk Tabanlı Sosyal Pazarlama Yaklaşımıyla Bir Uygulama

Emel Hatice Oktay; Levent Gelibolu

doi:10.59372/turajas.1296765

EN TR

Establishing Saving Behavior in Household Electricity Consumption: An Application with Community-Based Social Marketing Approach

Abstract

Effective use of energy resources is becoming more and more important due to the increasing population of the world. With this study, an experiment was conducted to reduce the electricity consumption used in households. In the study, which benefited from the Community Based Social Marketing(CBSM) approach, interviews were conducted with female participants in 30 households. It has been tried to determine which electrical devices are used in the households, what are the obstacles to the efficient use of the devices, and which motivators will be effective in removing these obstacles. One-on-one and face-to-face interviews were conducted with the female participants regarding the identified obstacles. By creating a social media group, daily, weekly, bi-weekly, monthly information and reminders were made, and guide cards were prepared for the use of electrical appliances used by the participants in their homes. With such efforts, the group has been manipulated. The study lasted for a total of 4 months, including the month before the implementation, and the electricity bills of 30 households were followed up for 4 months. According to the analysis of electricity bills, it was determined that there was a significant decrease in the electricity bill amounts of the participants. As a result of the study, it has been determined that the manipulations towards the households have a positive contribution, and a positive behavioral change has occurred in electricity saving.

Keywords

Hane Halkı Elektrik Tüketiminde Tasarruf Davranışı Oluşturulması: Topluluk Tabanlı Sosyal Pazarlama Yaklaşımıyla Bir Uygulama

Öz

Dünya nüfusunun gittikçe artmasına bağlı olarak enerji kaynaklarının etkin kullanımı giderek daha fazla önem arz etmektedir. Bu çalışma ile hanelerde kullanılan elektrik tüketiminin azaltılmasına yönelik bir deneme yapılmıştır. Topluluk Tabanlı Sosyal Pazarlama (TTSP) yaklaşımından yararlanılan çalışmada 30 hanedeki kadın katılımcılarla görüşmeler yapılmıştır. Hanelerde hangi elektrikli cihazların kullanıldığı, cihazların tasarruflu kullanımının önündeki engellerin neler olduğu, bu engellerin kaldırılmasında hangi motivatörlerin etkili olacağı belirlenmeye çalışılmıştır. Tespit edilen engellere yönelik kadın katılımcılarla birebir ve yüz yüze görüşmeler yapılmıştır. Sosyal medya grubu oluşturularak günlük, haftalık, iki haftalık, aylık bilgilendirme ve hatırlatmalar yapılmış, katılımcıların hanelerinde kullandıkları elektrikli cihaz kullanımına yönelik yönlendirici kartlar hazırlanmıştır. Bu tür çabalarla grup manipüle edilmiştir. Çalışma uygulama öncesi ay ile birlikte toplam 4 ay sürmüş, 30 hanenin elektrik faturası 4 ay boyunca takip edilmiştir. Elektrik faturalarının analizine göre katılımcıların elektrik fatura tutarlarında anlamlı derecede düşüş meydana geldiği tespit edilmiştir. Çalışma sonucunda hane halkına yönelik manipülasyonların olumlu katkısı olduğu, elektrik tasarrufu konusunda pozitif yönlü davranış değişikliği oluştuğu tespit edilmiştir.

Anahtar Kelimeler

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Details

Primary Language

Turkish

Subjects

Finance and Investment (Other)

Journal Section

Dissertation

Authors

Emel Hatice Oktay ^*
0000-0002-5490-4457
Türkiye

Levent Gelibolu
0000-0002-8415-9312
Türkiye

Early Pub Date

July 20, 2023

Publication Date

July 26, 2023

Submission Date

May 13, 2023

Acceptance Date

July 3, 2023

Published in Issue

Year 2023 Volume: 6 Number: 1

DOI

https://doi.org/10.59372/turajas.1296765

IZ

https://izlik.org/JA87BE28XF

Cite

RIS / Bibtex

APA

Oktay, E. H., & Gelibolu, L. (2023). Hane Halkı Elektrik Tüketiminde Tasarruf Davranışı Oluşturulması: Topluluk Tabanlı Sosyal Pazarlama Yaklaşımıyla Bir Uygulama. Turkish Research Journal of Academic Social Science, 6(1), 36-43. https://doi.org/10.59372/turajas.1296765

Cited By

İKLİM DEĞİŞİKLİĞİ KONUSUNDA FARKINDALIK OLUŞTURMADA SOSYAL PAZARLAMANIN ROLÜ: Z KUŞAĞI İNCELEMESİ

Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

https://doi.org/10.53092/duiibfd.1494409