Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Iryna Skavronska

doi:10.59372/turajas.1335161

EN

Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Abstract

This paper covers a comprehensive study of creativity as a means of enhancing the competitiveness of enterprises in a global economy. The article is intended to describe globalization issues and opportunities faced by enterprises today. The era of services and innovation has replaced traditional production, marking the transition of society to the knowledge-based economy, where creativity plays a crucial role. Correspondingly, this research is aimed at determining the importance of creativity for enterprises by justifying a wide range of aspects covered by it. Significance of creativity for entrepreneurship is demonstrated with help of analysis of creativity through intensive processes of McDonaldization and Disneyization as well as one of top skills, which helps businesses to increase efficiency and take advantage over competitors. The article presents the way how an enterprise can acquire a competitive advantage through creativity. The research concludes with conceptualization of the study of entrepreneurial creativity to nurture the competitiveness of companies and firms.

Keywords

References

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Details

Primary Language

English

Subjects

Finance and Investment (Other)

Journal Section

Research Article

Authors

Iryna Skavronska ^*
0000-0003-0210-739X
Türkiye

Early Pub Date

December 31, 2023

Publication Date

January 3, 2024

Submission Date

July 31, 2023

Acceptance Date

December 30, 2023

Published in Issue

Year 1970 Volume: 6 Number: 2

DOI

https://doi.org/10.59372/turajas.1335161

IZ

https://izlik.org/JA34GU87PN

Cite

RIS / Bibtex

APA

Skavronska, I. (2024). Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. Turkish Research Journal of Academic Social Science, 6(2), 129-138. https://doi.org/10.59372/turajas.1335161

Cited By

The Paradigm of Creative Class in a Global Milieu

Universal Journal of History and Culture

https://doi.org/10.52613/ujhc.1477879

Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Abstract

Keywords

Öz

References

Details

Primary Language

Subjects

Journal Section

Authors

Early Pub Date

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

The Paradigm of Creative Class in a Global Milieu