Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Iryna Skavronska

doi:10.59372/turajas.1335161

EN

Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Öz

This paper covers a comprehensive study of creativity as a means of enhancing the competitiveness of enterprises in a global economy. The article is intended to describe globalization issues and opportunities faced by enterprises today. The era of services and innovation has replaced traditional production, marking the transition of society to the knowledge-based economy, where creativity plays a crucial role. Correspondingly, this research is aimed at determining the importance of creativity for enterprises by justifying a wide range of aspects covered by it. Significance of creativity for entrepreneurship is demonstrated with help of analysis of creativity through intensive processes of McDonaldization and Disneyization as well as one of top skills, which helps businesses to increase efficiency and take advantage over competitors. The article presents the way how an enterprise can acquire a competitive advantage through creativity. The research concludes with conceptualization of the study of entrepreneurial creativity to nurture the competitiveness of companies and firms.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Finans ve Yatırım (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Iryna Skavronska ^*
0000-0003-0210-739X
Türkiye

Erken Görünüm Tarihi

31 Aralık 2023

Yayımlanma Tarihi

3 Ocak 2024

Gönderilme Tarihi

31 Temmuz 2023

Kabul Tarihi

30 Aralık 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 6 Sayı: 2

DOI

https://doi.org/10.59372/turajas.1335161

IZ

https://izlik.org/JA34GU87PN

Kaynak Göster

RIS / Bibtex

APA

Skavronska, I. (2024). Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. Turkish Research Journal of Academic Social Science, 6(2), 129-138. https://doi.org/10.59372/turajas.1335161

AMA

1.Skavronska I. Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. TURAJAS. 2024;6(2):129-138. doi:10.59372/turajas.1335161

Chicago

Skavronska, Iryna. 2024. “Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy”. Turkish Research Journal of Academic Social Science 6 (2): 129-38. https://doi.org/10.59372/turajas.1335161.

EndNote

Skavronska I (01 Ocak 2024) Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. Turkish Research Journal of Academic Social Science 6 2 129–138.

IEEE

[1]I. Skavronska, “Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy”, TURAJAS, c. 6, sy 2, ss. 129–138, Oca. 2024, doi: 10.59372/turajas.1335161.

ISNAD

Skavronska, Iryna. “Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy”. Turkish Research Journal of Academic Social Science 6/2 (01 Ocak 2024): 129-138. https://doi.org/10.59372/turajas.1335161.

JAMA

1.Skavronska I. Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. TURAJAS. 2024;6:129–138.

MLA

Skavronska, Iryna. “Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy”. Turkish Research Journal of Academic Social Science, c. 6, sy 2, Ocak 2024, ss. 129-38, doi:10.59372/turajas.1335161.

Vancouver

1.Iryna Skavronska. Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. TURAJAS. 01 Ocak 2024;6(2):129-38. doi:10.59372/turajas.1335161

Cited By

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Universal Journal of History and Culture

https://doi.org/10.52613/ujhc.1477879