Research Article
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Year 2023, Volume: 6 Issue: 2, 129 - 138, 03.01.2024

Iryna Skavronska

https://doi.org/10.59372/turajas.1335161

Abstract

References

  • Alvani, Sayed Mahdi, General Manager. (2009). Tehran. Ney Publication.
  • Barnard, B. & Herbst, D. (2019). Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators. Expert Journal of Business and Management 7(1), pp. 107-146 [Access Date: June 8, 2023] https://business.expertjournals.com/23446781-709/
  • Bendle, N. & Vandenbosch, M. (2014). Competitor Orientation and the Evolution of Business Markets. Marketing Science, Vol. 33, No. 6, pp. 781-795 (15 pages). Published by: INFORMS
  • Bruns, A. (2008). The Future Is User-Led: The Path towards Widespread Produsage. The Fibreculture Journal 11(11). [Access Date: June 7, 2023] https://www.researchgate.net/publication/27472557_The_Future_Is_User-Led_The_Path_towards_Widespread_Produsage
  • Bryman, A. (2004). The Disneyization of Society. London: Sage. 199 p. Corte, V.D. & Gaudio, G.D. (2017). Entrepreneurial Creativity: Sources, Processes and Implications. International Journal of Business and Management, Vol. 12, No. 6. Pp. 33-47. doi:10.5539/ijbm.v12n6p3.
  • Cropley, A. J. (2019). Definitions of Creativity. In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). San Diego, CA: Academic Press. [Access Date: June 6, 2023] https://www.researchgate.net/ publication/336246627_Definitions_of_Creativity
  • De Vries, H., Kirsch, C. & Furnham, A. (2015). Cultural Differences in Creativity: The Role of Immigration. International Journal for Talent Development and Creativity – 2(2), December, 2014; 3(1), June, 2015.
  • Galton, F. (1869). Hereditary genius: An inquiry into its laws and consequences. London: Macmillan.
  • Guilford, J. P. (1959). Traits of creativity. In H. H. Anderson (Ed.), Creativity and its cultivation (pp. 142-161). New York, NY: Harper & Row.
  • Hassi, A. & Storti, G. (2012). Globalization and Culture: The Three H Scenarios. In H. Cuadra-Montiel (Ed.), Globalization - Approaches to Diversity. DOI: 10.5772/45655. [Access Date: June 6, 2023] https://www.intechopen.com/chapters/38348
  • Haydon, K. (2019). 10 Statistics You Need to Know About Creativity at Work. Psychology Today. [Access Date: June 8, 2023] https://www.psychologytoday.com/intl/blog/adventures-in-divergent-thinking/201905/10-statistics-you-need-know-about-creativity-work
  • Herkert, A. (2020). 7 Innovative Companies with Spectacularly Creative Content Marketing. TruScribe: Drawn to change. [Access Date: June 10, 2023] https://truscribe.com/blog/7-innovative-companies-with-spectacularly-creative-content-marketing/
  • Howkins, J. (2001). The creative economy. London: Penguin.
  • KEA European Affairs. (2009). The Impact of Culture on Creativity. A Study prepared for the European Commission (Directorate-General for Education and Culture). 240 pages.
  • Lee, E. & Vivarelli, M. (2006). The Social Impact of Globalization in the Developing Countries. Discussion Paper No. 1925. Forschungsinstitut zur Zukunft der Arbeit Institute for the Study of Labor. [Access Date: June 10, 2023] https://docs.iza.org/dp1925.pdf
  • Lytho. (2023). 5 Creative Professional Statistics for 2023. [Access Date: June 7, 2023] https://www.lytho.com/blog/five-creative-professional-statistics/
  • Maslow, A. H. (1954). Motivation and Personality. New York, NY: Harper & Row Publishers.
  • Masterson, V. (2023). Future of jobs 2023: These are the most in-demand skills now - and beyond. World Economic Forum. [Access Date: May 15, 2023] https://www.weforum.org/agenda/2023/05/future-of-jobs-2023-skills/
  • McCarthy, M. (2019). Cross-cultural differences in creativity: A process-based view through a prism of cognition, motivation and attribution. Thinking Skills and Creativity, Volume 32, pp. 82-91.
  • Morris, M. H., Schindehutte, M. & LaForge, R. W. (2003). The emergence of entrepreneurial marketing: nature and meaning. In Hills, G. E., Hansen, D. J., Solomon, G. T. & Winslow, E. K. Research at the Marketing/Entrepreneurship Interface. University of Illinois. Chicago.
  • Mumford, Michael D. (2011). Handbook of Organizational Creativity. Academic Press. 754 p.
  • Nederveen, P. J. (2009). Globalization and culture: global mélange. 2nd edition. Jan Nederveen Pieterse. 183 pages.
  • O’Connor, J. (2010). The cultural and creative industries: a literature review. 2nd ed. Creativity, Culture and Education Series.
  • Oldham, Greg R. & Cummings, A. (1996). Employee Creativity: Personal and Contextual Factors at Work. Academy of Management Journal, Vol. 39, No. 3, pp. 607-634.
  • Peljko, Ž. & Antončič, J.A. (2022). Impacts of Entrepreneurial Openness and Creativity on Company Growth. Front. Psychol., Volume 13. [Access Date: June 13, 2023] https://www.frontiersin.org/articles/10.3389/fpsyg.2022.860382/full
  • Puhakka, V.J. (2012). Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities. In book: Entrepreneurship - Creativity and Innovative Business Models. DOI:10.5772/37326.
  • Ritzer, G. (2000). The McDonaldization of Society. Newbury Park: Pine Forge. 278 p.
  • Ruettimann, Bruno G. (2014). Economic Globalization: The Five Basic Globalization Types. Globalistics and Globalization Studies, Pp. 300–312. [Access Date: May 29, 2023] https://www.sociostudies.org/books/files/globalistics_and_globalization_studies_3/300-312.pdf
  • Runco M. A. & Jaeger G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24(1), pp. 92–96. [Access Date: May 13, 2023] https://www.researchgate.net/publication/254301596_The_Standard_Definition_of_Creativity
  • Sacchetti, S. & Sugden, R. (2007). Creativity and Economic Development. Biannual International Festival of Creativity and Economic Development, Gambettola, Italy, May, University of Birmingham, mimeo, March. [Access Date: June 2, 2023] https://www.researchgate.net/publication/228467298_CREATIVITY_AND_ECONOMIC_DEVELOPMENT
  • Sikder, T. (2022). eBay: Magical Journey of Becoming Global E-Commerce Business Leader. Wedevs. [Access Date: May 21, 2023] https://wedevs.com/blog/406841/ebay-ecommerce-business-success-stories/
  • Soffel, J. (2016). Ten 21st-century skills every student needs. World Economic Forum. [Access Date: June 10, 2023] https://www.weforum.org/agenda/2016/03/21st-century-skills-future-jobs-students/
  • Sotshangane, N. (2002). What Impact Globalization has on Cultural Diversity? Alternatives: Turkish Journal of International Relations, Vol.1, No.4, pp. 214-231. [Access Date: May 22, 2023] https://dergipark.org.tr/tr/download/article-file/19399
  • Straw, W. & Glennie, A. (2012). The Third Wave of Globalization. Report of the IPPR review on the Future of Globalisation led by Lord Mandelson. Institute for Public Policy Research, 100 pages. [Access Date: June 11, 2023] https://www.ippr.org/files/images/media/files/publication/2012/01/third-wave-globalisation_Jan2012_8551.pdf
  • Subaşat, T. (2015). What is Globalisation and What Is Not?: A Historical Perspective. Florya Chronicles of Political Economy - Year.1 Number. 1, pp. 1-38 [Access Date: June 5, 2023] https://dergipark.org.tr/tr/download/article-file/620222
  • Tsai, K.C. (2014). Creativity is the Spirit of Entrepreneurship. Journal of Business and Social Sciences, Vol. 2, No. 1, pp. 106-115. [Access Date: June 1, 2023] https://www.researchgate.net/publication/283083655_Creativity_is_the_Spirit_of_Entrepreneurship
  • Upland. (2023). 10 Stats on Creativity That Will Change the Way You Do Business. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/creativity-stats/
  • Upland. (2023a). How to Take an Idea and Make it Real. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/content-idea-guide/
  • Urbancová, H. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, Vol. 5, Issue 1, pp. 82-96. [Access Date: June 8, 2023] https://www.cjournal.cz/files/127.pdf
  • Wani, H.A. (2011). Impact of Globalization on World Culture. Research J. Humanities and Social Sciences. 2(2), pp. 33-39. [Access Date: June 8, 2023] https://www.researchgate.net/publication/312146733_Impact_of_Globalization_on_World_Culture
  • Whiting, K. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. World Economic Forum. [Access Date: June 17, 2023] https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/ Woodman, Richard W., Sawyer, John E., Griffin, Ricky W. Toward. (1993). A Theory of Organizational Creativity. Academy of Management Review, Vol. 18, No. 2, pp. 293-321.
  • WordPress. (2010). History of the concept of creativity. [Access Date: May 27, 2023] https://doraidmohammad.wordpress.com/2010/07/10/history-of-the-concept-of-creativity/
  • World Economic Forum. (2019). Globalization 4.0. Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution. A Call for Engagement. White Paper. 39 pages. [Access Date: June 10, 2023] https://www3.weforum.org/docs/WEF_Globalization_4.0_Call_for_Engagement.pdf

Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Year 2023, Volume: 6 Issue: 2, 129 - 138, 03.01.2024

Iryna Skavronska

https://doi.org/10.59372/turajas.1335161

Abstract

This paper covers a comprehensive study of creativity as a means of enhancing the competitiveness of enterprises in a global economy. The article is intended to describe globalization issues and opportunities faced by enterprises today. The era of services and innovation has replaced traditional production, marking the transition of society to the knowledge-based economy, where creativity plays a crucial role. Correspondingly, this research is aimed at determining the importance of creativity for enterprises by justifying a wide range of aspects covered by it. Significance of creativity for entrepreneurship is demonstrated with help of analysis of creativity through intensive processes of McDonaldization and Disneyization as well as one of top skills, which helps businesses to increase efficiency and take advantage over competitors. The article presents the way how an enterprise can acquire a competitive advantage through creativity. The research concludes with conceptualization of the study of entrepreneurial creativity to nurture the competitiveness of companies and firms.

Keywords

Creativity Enterprise Entrepreneurship Competitive Advantage Competitiveness

References

  • Alvani, Sayed Mahdi, General Manager. (2009). Tehran. Ney Publication.
  • Barnard, B. & Herbst, D. (2019). Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators. Expert Journal of Business and Management 7(1), pp. 107-146 [Access Date: June 8, 2023] https://business.expertjournals.com/23446781-709/
  • Bendle, N. & Vandenbosch, M. (2014). Competitor Orientation and the Evolution of Business Markets. Marketing Science, Vol. 33, No. 6, pp. 781-795 (15 pages). Published by: INFORMS
  • Bruns, A. (2008). The Future Is User-Led: The Path towards Widespread Produsage. The Fibreculture Journal 11(11). [Access Date: June 7, 2023] https://www.researchgate.net/publication/27472557_The_Future_Is_User-Led_The_Path_towards_Widespread_Produsage
  • Bryman, A. (2004). The Disneyization of Society. London: Sage. 199 p. Corte, V.D. & Gaudio, G.D. (2017). Entrepreneurial Creativity: Sources, Processes and Implications. International Journal of Business and Management, Vol. 12, No. 6. Pp. 33-47. doi:10.5539/ijbm.v12n6p3.
  • Cropley, A. J. (2019). Definitions of Creativity. In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). San Diego, CA: Academic Press. [Access Date: June 6, 2023] https://www.researchgate.net/ publication/336246627_Definitions_of_Creativity
  • De Vries, H., Kirsch, C. & Furnham, A. (2015). Cultural Differences in Creativity: The Role of Immigration. International Journal for Talent Development and Creativity – 2(2), December, 2014; 3(1), June, 2015.
  • Galton, F. (1869). Hereditary genius: An inquiry into its laws and consequences. London: Macmillan.
  • Guilford, J. P. (1959). Traits of creativity. In H. H. Anderson (Ed.), Creativity and its cultivation (pp. 142-161). New York, NY: Harper & Row.
  • Hassi, A. & Storti, G. (2012). Globalization and Culture: The Three H Scenarios. In H. Cuadra-Montiel (Ed.), Globalization - Approaches to Diversity. DOI: 10.5772/45655. [Access Date: June 6, 2023] https://www.intechopen.com/chapters/38348
  • Haydon, K. (2019). 10 Statistics You Need to Know About Creativity at Work. Psychology Today. [Access Date: June 8, 2023] https://www.psychologytoday.com/intl/blog/adventures-in-divergent-thinking/201905/10-statistics-you-need-know-about-creativity-work
  • Herkert, A. (2020). 7 Innovative Companies with Spectacularly Creative Content Marketing. TruScribe: Drawn to change. [Access Date: June 10, 2023] https://truscribe.com/blog/7-innovative-companies-with-spectacularly-creative-content-marketing/
  • Howkins, J. (2001). The creative economy. London: Penguin.
  • KEA European Affairs. (2009). The Impact of Culture on Creativity. A Study prepared for the European Commission (Directorate-General for Education and Culture). 240 pages.
  • Lee, E. & Vivarelli, M. (2006). The Social Impact of Globalization in the Developing Countries. Discussion Paper No. 1925. Forschungsinstitut zur Zukunft der Arbeit Institute for the Study of Labor. [Access Date: June 10, 2023] https://docs.iza.org/dp1925.pdf
  • Lytho. (2023). 5 Creative Professional Statistics for 2023. [Access Date: June 7, 2023] https://www.lytho.com/blog/five-creative-professional-statistics/
  • Maslow, A. H. (1954). Motivation and Personality. New York, NY: Harper & Row Publishers.
  • Masterson, V. (2023). Future of jobs 2023: These are the most in-demand skills now - and beyond. World Economic Forum. [Access Date: May 15, 2023] https://www.weforum.org/agenda/2023/05/future-of-jobs-2023-skills/
  • McCarthy, M. (2019). Cross-cultural differences in creativity: A process-based view through a prism of cognition, motivation and attribution. Thinking Skills and Creativity, Volume 32, pp. 82-91.
  • Morris, M. H., Schindehutte, M. & LaForge, R. W. (2003). The emergence of entrepreneurial marketing: nature and meaning. In Hills, G. E., Hansen, D. J., Solomon, G. T. & Winslow, E. K. Research at the Marketing/Entrepreneurship Interface. University of Illinois. Chicago.
  • Mumford, Michael D. (2011). Handbook of Organizational Creativity. Academic Press. 754 p.
  • Nederveen, P. J. (2009). Globalization and culture: global mélange. 2nd edition. Jan Nederveen Pieterse. 183 pages.
  • O’Connor, J. (2010). The cultural and creative industries: a literature review. 2nd ed. Creativity, Culture and Education Series.
  • Oldham, Greg R. & Cummings, A. (1996). Employee Creativity: Personal and Contextual Factors at Work. Academy of Management Journal, Vol. 39, No. 3, pp. 607-634.
  • Peljko, Ž. & Antončič, J.A. (2022). Impacts of Entrepreneurial Openness and Creativity on Company Growth. Front. Psychol., Volume 13. [Access Date: June 13, 2023] https://www.frontiersin.org/articles/10.3389/fpsyg.2022.860382/full
  • Puhakka, V.J. (2012). Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities. In book: Entrepreneurship - Creativity and Innovative Business Models. DOI:10.5772/37326.
  • Ritzer, G. (2000). The McDonaldization of Society. Newbury Park: Pine Forge. 278 p.
  • Ruettimann, Bruno G. (2014). Economic Globalization: The Five Basic Globalization Types. Globalistics and Globalization Studies, Pp. 300–312. [Access Date: May 29, 2023] https://www.sociostudies.org/books/files/globalistics_and_globalization_studies_3/300-312.pdf
  • Runco M. A. & Jaeger G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24(1), pp. 92–96. [Access Date: May 13, 2023] https://www.researchgate.net/publication/254301596_The_Standard_Definition_of_Creativity
  • Sacchetti, S. & Sugden, R. (2007). Creativity and Economic Development. Biannual International Festival of Creativity and Economic Development, Gambettola, Italy, May, University of Birmingham, mimeo, March. [Access Date: June 2, 2023] https://www.researchgate.net/publication/228467298_CREATIVITY_AND_ECONOMIC_DEVELOPMENT
  • Sikder, T. (2022). eBay: Magical Journey of Becoming Global E-Commerce Business Leader. Wedevs. [Access Date: May 21, 2023] https://wedevs.com/blog/406841/ebay-ecommerce-business-success-stories/
  • Soffel, J. (2016). Ten 21st-century skills every student needs. World Economic Forum. [Access Date: June 10, 2023] https://www.weforum.org/agenda/2016/03/21st-century-skills-future-jobs-students/
  • Sotshangane, N. (2002). What Impact Globalization has on Cultural Diversity? Alternatives: Turkish Journal of International Relations, Vol.1, No.4, pp. 214-231. [Access Date: May 22, 2023] https://dergipark.org.tr/tr/download/article-file/19399
  • Straw, W. & Glennie, A. (2012). The Third Wave of Globalization. Report of the IPPR review on the Future of Globalisation led by Lord Mandelson. Institute for Public Policy Research, 100 pages. [Access Date: June 11, 2023] https://www.ippr.org/files/images/media/files/publication/2012/01/third-wave-globalisation_Jan2012_8551.pdf
  • Subaşat, T. (2015). What is Globalisation and What Is Not?: A Historical Perspective. Florya Chronicles of Political Economy - Year.1 Number. 1, pp. 1-38 [Access Date: June 5, 2023] https://dergipark.org.tr/tr/download/article-file/620222
  • Tsai, K.C. (2014). Creativity is the Spirit of Entrepreneurship. Journal of Business and Social Sciences, Vol. 2, No. 1, pp. 106-115. [Access Date: June 1, 2023] https://www.researchgate.net/publication/283083655_Creativity_is_the_Spirit_of_Entrepreneurship
  • Upland. (2023). 10 Stats on Creativity That Will Change the Way You Do Business. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/creativity-stats/
  • Upland. (2023a). How to Take an Idea and Make it Real. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/content-idea-guide/
  • Urbancová, H. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, Vol. 5, Issue 1, pp. 82-96. [Access Date: June 8, 2023] https://www.cjournal.cz/files/127.pdf
  • Wani, H.A. (2011). Impact of Globalization on World Culture. Research J. Humanities and Social Sciences. 2(2), pp. 33-39. [Access Date: June 8, 2023] https://www.researchgate.net/publication/312146733_Impact_of_Globalization_on_World_Culture
  • Whiting, K. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. World Economic Forum. [Access Date: June 17, 2023] https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/ Woodman, Richard W., Sawyer, John E., Griffin, Ricky W. Toward. (1993). A Theory of Organizational Creativity. Academy of Management Review, Vol. 18, No. 2, pp. 293-321.
  • WordPress. (2010). History of the concept of creativity. [Access Date: May 27, 2023] https://doraidmohammad.wordpress.com/2010/07/10/history-of-the-concept-of-creativity/
  • World Economic Forum. (2019). Globalization 4.0. Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution. A Call for Engagement. White Paper. 39 pages. [Access Date: June 10, 2023] https://www3.weforum.org/docs/WEF_Globalization_4.0_Call_for_Engagement.pdf
There are 43 citations in total.

Details

Primary Language English
Subjects Finance and Investment (Other)
Journal Section Research Article
Authors

Iryna Skavronska 0000-0003-0210-739X

Early Pub Date December 31, 2023
Publication Date January 3, 2024
Submission Date July 31, 2023
Published in Issue Year 2023Volume: 6 Issue: 2

Cite

APA Skavronska, I. (2024). Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. Turkish Research Journal of Academic Social Science, 6(2), 129-138. https://doi.org/10.59372/turajas.1335161
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