Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Iryna Skavronska

doi:10.59372/turajas.1335161

Araştırma Makalesi

Yıl 2023, Cilt: 6 Sayı: 2, 129 - 138, 03.01.2024

Iryna Skavronska

https://doi.org/10.59372/turajas.1335161

Cited By: 1

Öz

Kaynakça

Alvani, Sayed Mahdi, General Manager. (2009). Tehran. Ney Publication.
Barnard, B. & Herbst, D. (2019). Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators. Expert Journal of Business and Management 7(1), pp. 107-146 [Access Date: June 8, 2023] https://business.expertjournals.com/23446781-709/
Bendle, N. & Vandenbosch, M. (2014). Competitor Orientation and the Evolution of Business Markets. Marketing Science, Vol. 33, No. 6, pp. 781-795 (15 pages). Published by: INFORMS
Bruns, A. (2008). The Future Is User-Led: The Path towards Widespread Produsage. The Fibreculture Journal 11(11). [Access Date: June 7, 2023] https://www.researchgate.net/publication/27472557_The_Future_Is_User-Led_The_Path_towards_Widespread_Produsage
Bryman, A. (2004). The Disneyization of Society. London: Sage. 199 p. Corte, V.D. & Gaudio, G.D. (2017). Entrepreneurial Creativity: Sources, Processes and Implications. International Journal of Business and Management, Vol. 12, No. 6. Pp. 33-47. doi:10.5539/ijbm.v12n6p3.
Cropley, A. J. (2019). Definitions of Creativity. In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). San Diego, CA: Academic Press. [Access Date: June 6, 2023] https://www.researchgate.net/ publication/336246627_Definitions_of_Creativity
De Vries, H., Kirsch, C. & Furnham, A. (2015). Cultural Differences in Creativity: The Role of Immigration. International Journal for Talent Development and Creativity – 2(2), December, 2014; 3(1), June, 2015.
Galton, F. (1869). Hereditary genius: An inquiry into its laws and consequences. London: Macmillan.
Guilford, J. P. (1959). Traits of creativity. In H. H. Anderson (Ed.), Creativity and its cultivation (pp. 142-161). New York, NY: Harper & Row.
Hassi, A. & Storti, G. (2012). Globalization and Culture: The Three H Scenarios. In H. Cuadra-Montiel (Ed.), Globalization - Approaches to Diversity. DOI: 10.5772/45655. [Access Date: June 6, 2023] https://www.intechopen.com/chapters/38348
Haydon, K. (2019). 10 Statistics You Need to Know About Creativity at Work. Psychology Today. [Access Date: June 8, 2023] https://www.psychologytoday.com/intl/blog/adventures-in-divergent-thinking/201905/10-statistics-you-need-know-about-creativity-work
Herkert, A. (2020). 7 Innovative Companies with Spectacularly Creative Content Marketing. TruScribe: Drawn to change. [Access Date: June 10, 2023] https://truscribe.com/blog/7-innovative-companies-with-spectacularly-creative-content-marketing/
Howkins, J. (2001). The creative economy. London: Penguin.
KEA European Affairs. (2009). The Impact of Culture on Creativity. A Study prepared for the European Commission (Directorate-General for Education and Culture). 240 pages.
Lee, E. & Vivarelli, M. (2006). The Social Impact of Globalization in the Developing Countries. Discussion Paper No. 1925. Forschungsinstitut zur Zukunft der Arbeit Institute for the Study of Labor. [Access Date: June 10, 2023] https://docs.iza.org/dp1925.pdf
Lytho. (2023). 5 Creative Professional Statistics for 2023. [Access Date: June 7, 2023] https://www.lytho.com/blog/five-creative-professional-statistics/
Maslow, A. H. (1954). Motivation and Personality. New York, NY: Harper & Row Publishers.
Masterson, V. (2023). Future of jobs 2023: These are the most in-demand skills now - and beyond. World Economic Forum. [Access Date: May 15, 2023] https://www.weforum.org/agenda/2023/05/future-of-jobs-2023-skills/
McCarthy, M. (2019). Cross-cultural differences in creativity: A process-based view through a prism of cognition, motivation and attribution. Thinking Skills and Creativity, Volume 32, pp. 82-91.
Morris, M. H., Schindehutte, M. & LaForge, R. W. (2003). The emergence of entrepreneurial marketing: nature and meaning. In Hills, G. E., Hansen, D. J., Solomon, G. T. & Winslow, E. K. Research at the Marketing/Entrepreneurship Interface. University of Illinois. Chicago.
Mumford, Michael D. (2011). Handbook of Organizational Creativity. Academic Press. 754 p.
Nederveen, P. J. (2009). Globalization and culture: global mélange. 2nd edition. Jan Nederveen Pieterse. 183 pages.
O’Connor, J. (2010). The cultural and creative industries: a literature review. 2nd ed. Creativity, Culture and Education Series.
Oldham, Greg R. & Cummings, A. (1996). Employee Creativity: Personal and Contextual Factors at Work. Academy of Management Journal, Vol. 39, No. 3, pp. 607-634.
Peljko, Ž. & Antončič, J.A. (2022). Impacts of Entrepreneurial Openness and Creativity on Company Growth. Front. Psychol., Volume 13. [Access Date: June 13, 2023] https://www.frontiersin.org/articles/10.3389/fpsyg.2022.860382/full
Puhakka, V.J. (2012). Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities. In book: Entrepreneurship - Creativity and Innovative Business Models. DOI:10.5772/37326.
Ritzer, G. (2000). The McDonaldization of Society. Newbury Park: Pine Forge. 278 p.
Ruettimann, Bruno G. (2014). Economic Globalization: The Five Basic Globalization Types. Globalistics and Globalization Studies, Pp. 300–312. [Access Date: May 29, 2023] https://www.sociostudies.org/books/files/globalistics_and_globalization_studies_3/300-312.pdf
Runco M. A. & Jaeger G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24(1), pp. 92–96. [Access Date: May 13, 2023] https://www.researchgate.net/publication/254301596_The_Standard_Definition_of_Creativity
Sacchetti, S. & Sugden, R. (2007). Creativity and Economic Development. Biannual International Festival of Creativity and Economic Development, Gambettola, Italy, May, University of Birmingham, mimeo, March. [Access Date: June 2, 2023] https://www.researchgate.net/publication/228467298_CREATIVITY_AND_ECONOMIC_DEVELOPMENT
Sikder, T. (2022). eBay: Magical Journey of Becoming Global E-Commerce Business Leader. Wedevs. [Access Date: May 21, 2023] https://wedevs.com/blog/406841/ebay-ecommerce-business-success-stories/
Soffel, J. (2016). Ten 21st-century skills every student needs. World Economic Forum. [Access Date: June 10, 2023] https://www.weforum.org/agenda/2016/03/21st-century-skills-future-jobs-students/
Sotshangane, N. (2002). What Impact Globalization has on Cultural Diversity? Alternatives: Turkish Journal of International Relations, Vol.1, No.4, pp. 214-231. [Access Date: May 22, 2023] https://dergipark.org.tr/tr/download/article-file/19399
Straw, W. & Glennie, A. (2012). The Third Wave of Globalization. Report of the IPPR review on the Future of Globalisation led by Lord Mandelson. Institute for Public Policy Research, 100 pages. [Access Date: June 11, 2023] https://www.ippr.org/files/images/media/files/publication/2012/01/third-wave-globalisation_Jan2012_8551.pdf
Subaşat, T. (2015). What is Globalisation and What Is Not?: A Historical Perspective. Florya Chronicles of Political Economy - Year.1 Number. 1, pp. 1-38 [Access Date: June 5, 2023] https://dergipark.org.tr/tr/download/article-file/620222
Tsai, K.C. (2014). Creativity is the Spirit of Entrepreneurship. Journal of Business and Social Sciences, Vol. 2, No. 1, pp. 106-115. [Access Date: June 1, 2023] https://www.researchgate.net/publication/283083655_Creativity_is_the_Spirit_of_Entrepreneurship
Upland. (2023). 10 Stats on Creativity That Will Change the Way You Do Business. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/creativity-stats/
Upland. (2023a). How to Take an Idea and Make it Real. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/content-idea-guide/
Urbancová, H. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, Vol. 5, Issue 1, pp. 82-96. [Access Date: June 8, 2023] https://www.cjournal.cz/files/127.pdf
Wani, H.A. (2011). Impact of Globalization on World Culture. Research J. Humanities and Social Sciences. 2(2), pp. 33-39. [Access Date: June 8, 2023] https://www.researchgate.net/publication/312146733_Impact_of_Globalization_on_World_Culture
Whiting, K. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. World Economic Forum. [Access Date: June 17, 2023] https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/ Woodman, Richard W., Sawyer, John E., Griffin, Ricky W. Toward. (1993). A Theory of Organizational Creativity. Academy of Management Review, Vol. 18, No. 2, pp. 293-321.
WordPress. (2010). History of the concept of creativity. [Access Date: May 27, 2023] https://doraidmohammad.wordpress.com/2010/07/10/history-of-the-concept-of-creativity/
World Economic Forum. (2019). Globalization 4.0. Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution. A Call for Engagement. White Paper. 39 pages. [Access Date: June 10, 2023] https://www3.weforum.org/docs/WEF_Globalization_4.0_Call_for_Engagement.pdf

Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy

Yıl 2023, Cilt: 6 Sayı: 2, 129 - 138, 03.01.2024

Iryna Skavronska

https://doi.org/10.59372/turajas.1335161

Cited By: 1

Öz

This paper covers a comprehensive study of creativity as a means of enhancing the competitiveness of enterprises in a global economy. The article is intended to describe globalization issues and opportunities faced by enterprises today. The era of services and innovation has replaced traditional production, marking the transition of society to the knowledge-based economy, where creativity plays a crucial role. Correspondingly, this research is aimed at determining the importance of creativity for enterprises by justifying a wide range of aspects covered by it. Significance of creativity for entrepreneurship is demonstrated with help of analysis of creativity through intensive processes of McDonaldization and Disneyization as well as one of top skills, which helps businesses to increase efficiency and take advantage over competitors. The article presents the way how an enterprise can acquire a competitive advantage through creativity. The research concludes with conceptualization of the study of entrepreneurial creativity to nurture the competitiveness of companies and firms.

Anahtar Kelimeler

Creativity, Enterprise, Entrepreneurship, Competitive Advantage, Competitiveness

Kaynakça

Alvani, Sayed Mahdi, General Manager. (2009). Tehran. Ney Publication.
Barnard, B. & Herbst, D. (2019). Entrepreneurship, Innovation and Creativity: The Creative Process of Entrepreneurs and Innovators. Expert Journal of Business and Management 7(1), pp. 107-146 [Access Date: June 8, 2023] https://business.expertjournals.com/23446781-709/
Bendle, N. & Vandenbosch, M. (2014). Competitor Orientation and the Evolution of Business Markets. Marketing Science, Vol. 33, No. 6, pp. 781-795 (15 pages). Published by: INFORMS
Bruns, A. (2008). The Future Is User-Led: The Path towards Widespread Produsage. The Fibreculture Journal 11(11). [Access Date: June 7, 2023] https://www.researchgate.net/publication/27472557_The_Future_Is_User-Led_The_Path_towards_Widespread_Produsage
Bryman, A. (2004). The Disneyization of Society. London: Sage. 199 p. Corte, V.D. & Gaudio, G.D. (2017). Entrepreneurial Creativity: Sources, Processes and Implications. International Journal of Business and Management, Vol. 12, No. 6. Pp. 33-47. doi:10.5539/ijbm.v12n6p3.
Cropley, A. J. (2019). Definitions of Creativity. In M. A. Runco & S. R. Pritzker (Eds.), Encyclopedia of creativity (3rd ed.) (pp. 315-322). San Diego, CA: Academic Press. [Access Date: June 6, 2023] https://www.researchgate.net/ publication/336246627_Definitions_of_Creativity
De Vries, H., Kirsch, C. & Furnham, A. (2015). Cultural Differences in Creativity: The Role of Immigration. International Journal for Talent Development and Creativity – 2(2), December, 2014; 3(1), June, 2015.
Galton, F. (1869). Hereditary genius: An inquiry into its laws and consequences. London: Macmillan.
Guilford, J. P. (1959). Traits of creativity. In H. H. Anderson (Ed.), Creativity and its cultivation (pp. 142-161). New York, NY: Harper & Row.
Hassi, A. & Storti, G. (2012). Globalization and Culture: The Three H Scenarios. In H. Cuadra-Montiel (Ed.), Globalization - Approaches to Diversity. DOI: 10.5772/45655. [Access Date: June 6, 2023] https://www.intechopen.com/chapters/38348
Haydon, K. (2019). 10 Statistics You Need to Know About Creativity at Work. Psychology Today. [Access Date: June 8, 2023] https://www.psychologytoday.com/intl/blog/adventures-in-divergent-thinking/201905/10-statistics-you-need-know-about-creativity-work
Herkert, A. (2020). 7 Innovative Companies with Spectacularly Creative Content Marketing. TruScribe: Drawn to change. [Access Date: June 10, 2023] https://truscribe.com/blog/7-innovative-companies-with-spectacularly-creative-content-marketing/
Howkins, J. (2001). The creative economy. London: Penguin.
KEA European Affairs. (2009). The Impact of Culture on Creativity. A Study prepared for the European Commission (Directorate-General for Education and Culture). 240 pages.
Lee, E. & Vivarelli, M. (2006). The Social Impact of Globalization in the Developing Countries. Discussion Paper No. 1925. Forschungsinstitut zur Zukunft der Arbeit Institute for the Study of Labor. [Access Date: June 10, 2023] https://docs.iza.org/dp1925.pdf
Lytho. (2023). 5 Creative Professional Statistics for 2023. [Access Date: June 7, 2023] https://www.lytho.com/blog/five-creative-professional-statistics/
Maslow, A. H. (1954). Motivation and Personality. New York, NY: Harper & Row Publishers.
Masterson, V. (2023). Future of jobs 2023: These are the most in-demand skills now - and beyond. World Economic Forum. [Access Date: May 15, 2023] https://www.weforum.org/agenda/2023/05/future-of-jobs-2023-skills/
McCarthy, M. (2019). Cross-cultural differences in creativity: A process-based view through a prism of cognition, motivation and attribution. Thinking Skills and Creativity, Volume 32, pp. 82-91.
Morris, M. H., Schindehutte, M. & LaForge, R. W. (2003). The emergence of entrepreneurial marketing: nature and meaning. In Hills, G. E., Hansen, D. J., Solomon, G. T. & Winslow, E. K. Research at the Marketing/Entrepreneurship Interface. University of Illinois. Chicago.
Mumford, Michael D. (2011). Handbook of Organizational Creativity. Academic Press. 754 p.
Nederveen, P. J. (2009). Globalization and culture: global mélange. 2nd edition. Jan Nederveen Pieterse. 183 pages.
O’Connor, J. (2010). The cultural and creative industries: a literature review. 2nd ed. Creativity, Culture and Education Series.
Oldham, Greg R. & Cummings, A. (1996). Employee Creativity: Personal and Contextual Factors at Work. Academy of Management Journal, Vol. 39, No. 3, pp. 607-634.
Peljko, Ž. & Antončič, J.A. (2022). Impacts of Entrepreneurial Openness and Creativity on Company Growth. Front. Psychol., Volume 13. [Access Date: June 13, 2023] https://www.frontiersin.org/articles/10.3389/fpsyg.2022.860382/full
Puhakka, V.J. (2012). Entrepreneurial Creativity as Discovery and Exploitation of Business Opportunities. In book: Entrepreneurship - Creativity and Innovative Business Models. DOI:10.5772/37326.
Ritzer, G. (2000). The McDonaldization of Society. Newbury Park: Pine Forge. 278 p.
Ruettimann, Bruno G. (2014). Economic Globalization: The Five Basic Globalization Types. Globalistics and Globalization Studies, Pp. 300–312. [Access Date: May 29, 2023] https://www.sociostudies.org/books/files/globalistics_and_globalization_studies_3/300-312.pdf
Runco M. A. & Jaeger G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24(1), pp. 92–96. [Access Date: May 13, 2023] https://www.researchgate.net/publication/254301596_The_Standard_Definition_of_Creativity
Sacchetti, S. & Sugden, R. (2007). Creativity and Economic Development. Biannual International Festival of Creativity and Economic Development, Gambettola, Italy, May, University of Birmingham, mimeo, March. [Access Date: June 2, 2023] https://www.researchgate.net/publication/228467298_CREATIVITY_AND_ECONOMIC_DEVELOPMENT
Sikder, T. (2022). eBay: Magical Journey of Becoming Global E-Commerce Business Leader. Wedevs. [Access Date: May 21, 2023] https://wedevs.com/blog/406841/ebay-ecommerce-business-success-stories/
Soffel, J. (2016). Ten 21st-century skills every student needs. World Economic Forum. [Access Date: June 10, 2023] https://www.weforum.org/agenda/2016/03/21st-century-skills-future-jobs-students/
Sotshangane, N. (2002). What Impact Globalization has on Cultural Diversity? Alternatives: Turkish Journal of International Relations, Vol.1, No.4, pp. 214-231. [Access Date: May 22, 2023] https://dergipark.org.tr/tr/download/article-file/19399
Straw, W. & Glennie, A. (2012). The Third Wave of Globalization. Report of the IPPR review on the Future of Globalisation led by Lord Mandelson. Institute for Public Policy Research, 100 pages. [Access Date: June 11, 2023] https://www.ippr.org/files/images/media/files/publication/2012/01/third-wave-globalisation_Jan2012_8551.pdf
Subaşat, T. (2015). What is Globalisation and What Is Not?: A Historical Perspective. Florya Chronicles of Political Economy - Year.1 Number. 1, pp. 1-38 [Access Date: June 5, 2023] https://dergipark.org.tr/tr/download/article-file/620222
Tsai, K.C. (2014). Creativity is the Spirit of Entrepreneurship. Journal of Business and Social Sciences, Vol. 2, No. 1, pp. 106-115. [Access Date: June 1, 2023] https://www.researchgate.net/publication/283083655_Creativity_is_the_Spirit_of_Entrepreneurship
Upland. (2023). 10 Stats on Creativity That Will Change the Way You Do Business. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/creativity-stats/
Upland. (2023a). How to Take an Idea and Make it Real. [Access Date: June 7, 2023] https://uplandsoftware.com/kapost/resources/blog/content-idea-guide/
Urbancová, H. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, Vol. 5, Issue 1, pp. 82-96. [Access Date: June 8, 2023] https://www.cjournal.cz/files/127.pdf
Wani, H.A. (2011). Impact of Globalization on World Culture. Research J. Humanities and Social Sciences. 2(2), pp. 33-39. [Access Date: June 8, 2023] https://www.researchgate.net/publication/312146733_Impact_of_Globalization_on_World_Culture
Whiting, K. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. World Economic Forum. [Access Date: June 17, 2023] https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/ Woodman, Richard W., Sawyer, John E., Griffin, Ricky W. Toward. (1993). A Theory of Organizational Creativity. Academy of Management Review, Vol. 18, No. 2, pp. 293-321.
WordPress. (2010). History of the concept of creativity. [Access Date: May 27, 2023] https://doraidmohammad.wordpress.com/2010/07/10/history-of-the-concept-of-creativity/
World Economic Forum. (2019). Globalization 4.0. Shaping a New Global Architecture in the Age of the Fourth Industrial Revolution. A Call for Engagement. White Paper. 39 pages. [Access Date: June 10, 2023] https://www3.weforum.org/docs/WEF_Globalization_4.0_Call_for_Engagement.pdf

Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	İngilizce
Konular	Finans ve Yatırım (Diğer)
Bölüm	Research Article
Yazarlar	Iryna Skavronska 0000-0003-0210-739X
Erken Görünüm Tarihi	31 Aralık 2023
Yayımlanma Tarihi	3 Ocak 2024
Gönderilme Tarihi	31 Temmuz 2023
Yayımlandığı Sayı	Yıl 2023Cilt: 6 Sayı: 2

Kaynak Göster

APA	Skavronska, I. (2024). Enhancing the Competitiveness of Enterprises Through Creativity in a Global Economy. Turkish Research Journal of Academic Social Science, 6(2), 129-138. https://doi.org/10.59372/turajas.1335161